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In media studies, representation is the way aspects of society, such as gender, age or ethnicity, are presented to audiences.

The representation of gender is a powerful code in media texts.

Representations of age can influence how audiences respond to a character or real-life person in a media text.

Ethnic, national or regional identity is reinforced or undermined by how it is represented in the media.

As well as representing groups of people, the media also construct representations of issues that are important in society.