Arthur Christmas
Recently on Arts Extra I had Cahoots NI on. They're the incredibly talented children's theatre company based in Belfast, run by Paul McAnaney. "Egg" was their latest production, an incredible tour de force of mime, music and puppetry. My two-were spell bound by it. But what interested me was the local egg company, Skea, who had come in behind Cahoots to finance the shows. It was a win-win situation, Cahoots got cash to stage a super show, Skea got PR and the chance to openly promote their new egg range in the foyer of the Lyric Theatre Belfast. A few years ago, the idea of openly celebrating a sponsor would have been seen as somewhat vulgar. Yes, we'll take your money, just don't ask us to have to say your name at every turn. Now, in the face of government funding cuts, the idea of openly seeking your own patronage is pretty much the only way to see your creative idea realised. The Foyle Film Festival is a case in point, having for many years been the Seagate Foyle Film Festival, this year it kicks off with no Seagate and a radically reduced programme. While Arthur Christmas slid past the Co-operative Store, I stopped off at mine on the way home. Sublimal advertising or what?