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Government Ads Anger French Feminists

Paul Coletti Paul Coletti | 13:57 UK time, Thursday, 25 February 2010

Over in France feminists on have a bone to pick with a poster campaign from the French (a government agency set up to promote care services).

The ANSP has launched a campaign to encourage more people into the sector and the ad asks:

ansp2.JPG

Describing their thinking behind the campaign the press release from the ANSP says:

The creative choice was clearly to highlight the human dimension of these professions through case studies demonstrating the pride of membership.
Le choix créatif est clairement de mettre en exergue la dimension humaine de ces métiers à travers des portraits démontrant la fierté d'appartenance.

To which Olympe simply says:

And just two days ago on Le féminin l'emporte -- another big womens blog -- commenters were none too pleased with yet another featuring a white-clad pregnant Marianne.

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