Paper Monitor
14:45 UK time, Monday, 2 April 2012
A service highlighting the riches of the daily press.
There is something rather unBritish about boasting.
It might be why truly boastful people - the Muhammad Alis and Noel Gallaghers of this world - can be an exotic pleasure.
Muhammad Ali's boasts would be at home on the mastheads of Fleet Street.
The Daily Express's self-proclaimed "the world's greatest newspaper" is still yet to be put to the test by the brains behind the Pulitzer Prize, or indeed by any journalism prize that operates in the UK.
Over in the Daily Telegraph, they're trumpeting: "Inside today's brilliant 28-page sport section". Who says? Could it, perchance, be the people who produce said sport section?
For the i newspaper it has to be: "Britain's first and only concise quality newspaper".
The "quality" is in red just in case those reading it are a bit slow on the uptake. It's the equivalent of shouting the one significant word in a sentence.
The Sun has "Britain's most popular paper", something easily verifiable by the Audit Bureau of Circulation.
It's "newspaper of the year" on the Daily Mail, reflecting their triumph in said category at the press awards.
Paper Monitor has no need of such trumpet-blowing. We feel "world's greatest service highlighting the riches of the daily press" is a bit of a mouthful.
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