driver has twice found himself in the spotlight this season; first for his and then when leading the .
Buemi led for a single lap in Montreal, holding off the chasing of and 's , before later passing 's ailing for eighth place.
But you get the impression that the 21-year-old would prefer to be in the limelight on his own merit.
"When you pass the seven-time world champion it looks good," said Buemi. "And because Hamilton and Alonso, also world champions, were behind me people were saying it was good.
"It's publicity for me but in the end they are drivers like the other guys, they are just sitting in a better car.
"I'm happy that people were speaking about me but I'm really trying to concentrate on myself and the future."
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As Formula 1 PR duties go, Hispania drivers and could have it a lot worse.
The likes to broaden its drivers' horizons away from the insular world of F1, and so after jet-skiing in Malaysia, firefighting in Monaco and hospital visits in Istanbul came dolphin training in Valencia.
Would a few lessons from the - help the F1 minnows cope with the sport's big fish?
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If Formula 1 supremo wanted an endorsement for his decision to restore Canada to the grand prix calendar then nothing is more ringing than the sound of cash in the coffers - and this weekend is a sell-out.
After a year off, Montreal expects around 300,000 fans to make their way to the man-made Ile Notre Dame to watch the cars weave round its tight walls and hurtle down its high-speed straights over the course of this weekend.
More than 10,000 people turned up for the circuit's free-of-charge 'Open House' on Thursday when fans could wander down the pit lane, peer into the garages and line up for autographs from the drivers.
Many grandstands were already full by Friday's first practice while DJs playing pumpingly loud music were geeing up the swarm in the fans' zone - and banishing jet-lag in the neighbouring TV compound.
Another drizzly start to Saturday hadn't deterred early-bird fans making the trek across the churning St Lawrence Seaway to the track.
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