A sporting balance
Post categories: ³ÉÈËÂÛ̳ Sport
| 13:41 UK time, Friday, 30 October 2009
Thanks to all who posted comments on my last post, I will attempt to answer some of your questions.
First of all, it's timely that there is a question here that relates to coverage, specifically because just this week we announced a significant autumn season of rugby on the ³ÉÈËÂÛ̳ spanning ³ÉÈËÂÛ̳ One, ³ÉÈËÂÛ̳ Two, ³ÉÈËÂÛ̳ Three, Radio 5 Live, and .
All of the Wales and Scotland matches will be broadcast live, while there will be highlights of England's matches against Australia, Argentina and New Zealand.
This weekend I'm also delighted that we've got international back on the ³ÉÈËÂÛ̳ when the England and Australia game is broadcast live - this being the first rugby league international on our network for nine years.
I really do believe that our rights portfolio is currently very strong and that the sports we've got on the ³ÉÈËÂÛ̳ right now are extremely wide-ranging and do reflect a very healthy mix of fixtures and events. These include sports across the spectrum. For example: American football, athletics, badminton, basketball, bowls, cricket, darts, equestrianism, football, golf, gymnastics, horse racing, motor racing, motorcycling, road and track cycling, rowing, rugby league, rugby union, sailing, skiing, snooker, , Paralympics, tennis, triathlon and, of course, the .
In relation to the NFL query: we show and are showing the Superbowl final live and in the past we have indeed shown the Wembley NFL game as a simulcast broadcast with Sky. This year, though, we felt it was better value for licence fee payers if we showed this clash as a highlights package.
Sport on the ³ÉÈËÂÛ̳ has a number of roles and it is not always to chase ratings but to provide coverage of mass popular sports as well as those that would not get the same exposure elsewhere. So while not every sport is to everyone's liking, we're attempting to attract a cross section of licence fee payers.
The Government's listed events review is currently ongoing and the results should be known by the end of the year, but you can look at our submission in full here, which should answer some of your questions.
As for the question about more details on specific events - a lot of these are still in the planning stages, but you will hear more about them as they start to be confirmed.
To read more or comment on this post go to the About The ³ÉÈËÂÛ̳ blog.
