Radio silence
What do you do if you're livid with the Tories' announcement on Child Benefit, regard it as "a huge faux pas" ... but just happen to represent them in parliament?
What do you do if you're so convinced it was tough but in no way fair that you're calling it "an unnecessary own goal?"
And what do you do if you'd already agreed to be interviewed on the last day of conference?
Do you, perhaps, go very, very quiet?
Incidentally Jonathan Morgan - who decided to make his voice heard on spending cuts yesterday has , this time on the future of S4C.
A flavour: "For those of us who have been at the heart of the development of the Welsh Conservative Party since the first Assembly election of 1999 I understand the dangers in this new political era of being seen just as Cameron's ambassadors in Wales.
"We must show that we are the voice of Wales even if it sets us on a collision course with the UK Government.
"It was inevitable that we would find ourselves in this position at some point with an issue of great principle and it is my view that with the future of S4C, of its budget and of Welsh broadcasting, we have reached that point."
A man who's decided he's been silent for long enough, apparently. Will we hear a chorus joining in ... or not?
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