Seeking a new Unionism
A few firsts on offer in Aviemore today.
Wendy Alexander's first Scottish party conference since taking over the Labour leadership at Holyrood. Gordon Brown's first as Prime Minister.
Plus, of course, the small matter of this being the first conference since Labour lost power in the Scottish Parliament.
Yet another innovation. Gordon Brown spoke entirely without notes - rather, dare one say it, Cameron-style.
He paced like a lion, or some alternative feline, at the front of the Aviemore stage, as he offered his ideas to the delegates.
The theme was familiar: a defence of the Union, an attack on the SNP. But you could detect too the fruits of Labour's search for new language in this field.
The PM prepared very thoroughly for this ad lib address. He knew well that rather more than a standard stump speech was required.
He consulted his advisers carefully. What to say on the Union? Don't say Scotland can't afford independence. Sounds too patronising, annoys the voters.
Don't bash the Nats too much. Doesn't go down well, especially when they won more votes than Labour in May. If you're not careful, can sound like you're saying the voters were daft.
So search for a new narrative about the Union. Stress Scottish roots, both personal and party - but stress a multi-faceted relevance for Britain too.
Thus Gordon Brown argued that it was a moral and economic imperative to deploy all the skills of Scotland's and Britain's people. He claimed that the SNP budget would undermine education and skills training.
Then he attempted to stress key British icons. Not the Queen, not fair play, not old maids cycling to evensong - offered by sundry PMs in the past. Rather he talked of the NHS and universal education.
Finally, he argued that the current generation faced the prospect of eradicating global poverty and disease, if the political will existed.
Such a will, he argued, would be diluted by creating new State boundaries within the United Kingdom.
In truth, there are logical weak points in the emerging Brown approach.
For example, he argues that climate change cannot be countered on an England-only or Scotland-only basis. Quite true - but, taken at face value, an argument for world government, sans frontieres.
State boundaries there must be. The argument is where those boundaries should be placed, respecting identity, efficiency and political acceptability.
But, be in no doubt, we are seeing an effort to create a new Unionism.
The Commission to review devolution, the prospect of a new funding system, the prospective review of Barnett.