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The wacky world of multi-media

Robin Lustig | 19:34 UK time, Friday, 14 December 2007

I thought you might be interested to know how the various "old" and "new" media can sometimes interact, to the advantage of both. Last week, while I was in Cairo to record a debate for the ³ÉÈËÂÛ̳ World Service about new media in the Arab world, I read online an article by of the Financial Times, in which he suggested that "this is the era of the small state." Sitting in my Cairo hotel room with my laptop, I wrote a response on this blog, which you can read here. It was picked up by another blog, , and provoked a number of interesting replies. Tonight, on The World Tonight, we're broadcasting a debate on the subject between Gideon Rachman and Mark Leonard of the . From newspaper to blog, from blog to blog, then from blog to radio, and finally, back to blog again. I think the word is synergy ...

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