From time to time you may notice small changes to ³ÉÈËÂÛ̳ iPlayer. This is because we’re always trying to improve by trying out new things. So we often tweak things to make it easier to find the programmes and information you’re looking for.
Testing, testing…
Sometimes the only way to tell if a change will work is to test it with real people. To do this, we randomly select one group of people who will see the change, while everyone else continues seeing the site or app as it is. We then look at what difference the change has made in terms of how many programmes people have watched, which links they clicked and so on.
If the test goes really well, we’ll make the change to the whole site or app. If not, we’ll stick with the existing version.
Always listening
We have a pop-up survey running continuously on the ³ÉÈËÂÛ̳ iPlayer website. It asks what people think of the service and how it could be improved. We also regularly run other types of research like interviews and user tests.