Taylor Swift is releasing a mobile game, by the firm behind Kim Kardashian's app
- Published
Taylor Swift is going to release her first mobile game.
It's the pop star's first step into the world of online smartphone gaming with the app due for release later this year.
She's developing the game with Glu Mobile, the company behind Kim Kardashian: Hollywood.
Three months after it was released it had been downloaded more than 22 million times and it made $74m (拢50.7m) in 2014.
In her game, players have to improve their celebrity reputation by gaining fans and go from E-list to A-List.
Glu Mobile says the deal with Taylor Swift is a "multi-year partnership".
The company focuses on signing up global stars with a large social media following to make personalised mobile games.
Taylor Swift has nearly 71 million followers on Twitter, more than 74 million likes on Facebook and 65 million followers in Instagram.
"We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience," Niccolo de Masi, Glu Mobile's chief executive, said in a statement.
"Glu is equally committed to designing never before seen gameplay elements that utilize Taylor's unique creativity."
Glu Mobile's list of celebrities include rapper Nicki Minaj, Katy Perry, Britney Spears and British action star Jason Statham, who has a "high-pressure, first-person shooter" game out called Sniper X.
Last month, the company signed up celebrity chef Gordon Ramsay.
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