28.08.02
19
Entertainment teams up with 成人论坛 Worldwide for educational venture
Pop
Goes English featuring S Club
Children
all over the world are to be encouraged to learn English through
the formation of a very unusual partnership:
成人论坛
Worldwide, one of the world聮s leading English language teaching
companies, and 19 Entertainment, whose pop act credentials to date
have included S Club, Pop Idol stars Gareth Gates and Will Young,
and the Spice Girls, have announced an exciting new joint venture,
Pop Goes English, that promises to revolutionise the international
English language teaching market.
19
Entertainment is the UK聮s No.1 music and TV company and is
renowned for its global innovation and cross platform entertainment
properties.
Drawing
on a universal fascination with the world of showbiz and pop music
to teach English was originally the brainchild of 19聮s Simon
Fuller. The dynamic partnership will create a series of TV programmes
and other learning materials to encourage millions of children around
the world to learn to speak English. The first 19 Entertainment
band to feature in Pop Goes English will be chart-topping S Club,
one of the best-known pop bands on the planet. Music from new bands
and artists will follow as the Pop Goes English format develops.
成人论坛
Worldwide is a leading innovator in the English language teaching
market, with its football-themed Goal TV programme and learning
materials, launched to coincide with the 2002 World Cup, proving
a huge international success. For Pop Goes English, 成人论坛 Worldwide
will develop a series of multi-media materials using the S Club
brand, including mini TV programmes, videos, books and CD-ROMs,
all featuring an engaging combination of lyrics, dance steps and
karaoke graphics to make learning English simple and fun for children
aged seven to 11.
Young
local music artists will host Pop Goes English, acting as interpreter
and teacher alongside live S Club performances and songs, including
international hits, 聭Bring it all Back聮 and 聭Reach聮.
The first development is already underway in China and Taiwan, with
national pop artist e-Vonne, provided by Universal Music, Taiwan.
Further developments of the concept with new and existing 成人论坛 Worldwide
broadcasting and publishing partners around the world are anticipated
shortly.
Rupert
Gavin, Chief Executive, 成人论坛 Worldwide, commenting on the joint venture
with 19 Entertainment, said: 聯Pop music is a major motivational
trigger for children around the globe to learn English. Our collaboration
with 19 Entertainment, with its unrivalled reputation for discovering
and developing new entertainment talent, will result in a ground-breaking
realisation of the full potential of pop music as an English learning
tool.聰
Simon
Fuller commented: 聯There is nothing so universally appealing
and motivating to young people as pop music. At 19 Entertainment,
we have always been aware of the potential of pop music for learning
purposes and we are delighted that this new educational focus will
now be added to the global success of the S Club brand. This project
continues 19聮s incredibly successful partnership with 成人论坛 Worldwide,
which has led to S Club programming being broadcast in over 100
countries around the world.聰
Note
to editors:
成人论坛
Worldwide
成人论坛 Worldwide has also developed a new S Club Challenge book with
band photos, facts and figures, combined with games, quizzes and
challenges to solve, and even a chance to develop musical composition
skills using the tips on song writing 聳 all designed to make
a lively, interactive challenge for S Club fans.
成人论坛
Worldwide Limited is the main commercial arm, and a wholly owned
subsidiary of the British Broadcasting Corporation (成人论坛). The company
was formed in 1994 to develop a coordinated approach to the 成人论坛聮s
commercial activities: television, publishing, product licensing,
Internet and interactive. 成人论坛 Worldwide exists to maximize the value
of the 成人论坛聮s programme and publishing assets for the benefit
of the UK licence payer, and re-invest in public service programming.
English
language teaching has been incorporated into the commercial framework
of 成人论坛 Worldwide since 1995 and a major investment programme is
now under way to develop leading multiple-media English Language
Teaching brands for the 21st Century.
19
Entertainment
Simon Fuller鈥檚 19 Group of Companies represent expertise in television,
music, film, merchandising, music publishing, artist/writer and
producer management, sponsorship and promotion. The UK based company
was founded by Simon Fuller in 1985 and since then has achieved
over 35 Number 1 singles and 13 Number 1 albums with an impressive
tally of over 60 Top 40 albums and 170 Top 40 singles in the UK
alone. Simon Fuller鈥檚 first music success was Paul Hardcastle, whose
single 鈥19鈥 sold 4 million copies when it was released in 1985.
Fuller now manages the solo career of platinum selling global superstar
Annie Lennox and award winning songwriter Cathy Denis. He also created
and managed the Spice Girls, who sold over 38million albums and
became a global phenomenon under his guidance. In 1998 Simon Fuller鈥檚
19 launched S Club. The group have sold 10 million CD鈥檚 worldwide
whilst their three television series to date have consistently topped
children鈥檚 viewing figures whilst being the fastest ever selling
series internationally for 成人论坛 Worldwide, reaching 104 countries.
In 2001 Simon Fuller created the Pop Idol TV format that has become
a top rating UK TV show. It has created several new star talents
including Will Young 鈥 whose first single 鈥楨vergreen鈥 is currently
the biggest selling single of the year 鈥 and Gareth Gates. In 2002
Simon Fuller took the show to the USA where it scored an immediate
hit as 鈥楢merican Idol鈥.
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