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29 October 2014
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10.03.03

Simon Rattle and Beethoven top 成人论坛 Music Magazine's survey results



52% of people claim that hearing classical music on a TV ad would make them want to buy the music on CD.

This is just one of the findings from a quirky reader survey by 成人论坛 Music Magazine into music listening habits and tastes. The April issue (on-sale 11th March) reveals a picture of the UK's favourite tunes, musicians and radio stations.


73% of respondents claimed that classical music generally gives them a lift and just over half said it made them feel tranquil. However, 成人论坛 Music Magazine discovered that only 13% of men and women said that classical music makes them feel sexy.


A staggering 99% of people said that life would be impoverished without classical music.


Given a choice between Simon Rattle, Luciano Pavarotti, Nigel Kennedy, Lesley Garrett, Cecilia Bartoli and Kylie Minogue, 75% of men picked Simon Rattle as the musician they would most like to be. Even 28% of women claimed they would like to be Simon Rattle but he was toppled by the famous soprano Cecilia Bartoli who claimed 44% of the female vote.


Only 3% of respondents wanted to be pop queen Kylie (two-thirds of these were men!) and just 5% chose Pavarotti.


The top things to do while listening to music include cooking (83%), cleaning (77%), entertaining (61%) and sitting in the bath (57%). 33% of men claimed they listened to music while surfing the internet.


成人论坛 Music Magazine also found that TV ads were a source of classical music inspiration with over half claiming that hearing classical music on a TV ad would make them want to buy the CD.


When it came to deciding on which station to listen to while preparing a meal 成人论坛 Radio 3 came tops with 32% of votes. 成人论坛 Radio 3 faired best again with 54% of people claiming they prefer to listen to the station while spending the evening in an armchair.


42% plucked Beethoven: Symphony No. 5 from a list of music they would most like to hear above Handel, Chopin and arch-modernist Harrison Birtwistle.



Notes to Editors:
成人论坛 Music Magazine is the world's best-selling monthly classical music magazine, with a monthly circulation of 70,006 (ABC: Jan to Dec 2002) and is published by 成人论坛 Magazines.




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