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24 September 2014
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09.04.03

UK businesses turn to David Brent for help


UK businesses needing to show employees examples of bad management practice can now turn to the hit 成人论坛 comedy series The Office for solutions.


Both series of the show are now available as corporate education and training tools, and are on offer from 成人论坛 Worldwide Learning at UK Human Resource Development (UKHRD) show - the business-to-business trade show hosted and managed by the Chartered Institute or Personnel and Development.


A wide range of companies has already benefited from the David Brent school of management, including British Airways, Orange, T-Mobile, Walt Disney Company, BUPA, Safeway, HM Land Registry, Williams Formula 1, Thames Water and the Royal National Institute for the Blind. Topics covered in his inimitable style include training in appraisals, recruitment, customer services and Health and Safety.


The Office gives trainers a poignant and funny metaphor for bad management by heightening and exaggerating situations that are present in virtually every work environment. By showing trainees examples of bad management they can be motivated to learn the correct way. The next time a manager says 'it was only a joke' or 'I like to be tough', their faults can be made clear to them by a quick comparison with David Brent. Company trainers also use The Office as an icebreaker.


Other training videos on offer from 成人论坛 Worldwide Learning are:


Corporate Animals - a series of five videos designed as icebreakers for use in business presentations, workshops and seminars, using natural history footage of animal behaviour as metaphors for human behaviour in the workplace.


Respect! - a series of three videos that use a realistic drama based approach to present the key principles of customer service, leadership and team work. The series concentrates on the importance of respect and attitude, presenting a less prescriptive approach to training than traditionally employed by training resources.


Notes to Editors:
成人论坛 Learning is at Stand no 642 at HRD 2003 (8-10 April) at Olympia, London.


成人论坛 Worldwide Learning forms part of Global Marketing and Brand Development (GMBD), the marketing division of 成人论坛 Worldwide. GMBD was created to develop key 成人论坛 properties with genuine cross-media potential for development into global brands across Children's, Music and Learning. GMBD works closely with the other divisions of 成人论坛 Worldwide and with 成人论坛 Television. 成人论坛 Worldwide Learning comprises three business groups: Children's Learning, Lifelong Learning and English Language Teaching (ELT) and Languages. Digital media, and especially the Internet, is revolutionising learning, giving people of all ages the opportunity to learn whatever they wish from learning providers anywhere in the world. 成人论坛 Worldwide Learning will be at the heart of this revolution, a gateway to and provider of learning opportunities that can be consumed through all media at school, home and work.




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