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24 September 2014
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History Magazine introduces new design


22.09.03

成人论坛 History Magazine introduces new design as circulation hits record high


成人论坛 History Magazine unveils its redesign in its November issue (on sale 7 October), as the magazine - Britain聮s best-selling history monthly - builds on its recent circulation record.


The magazine has introduced new typography and other design features, timed to coincide with its annual 聭Books of the Year聮 supplement and the beginning of the academic year, when new student readers enter the market. News coverage has been increased, listings coverage expanded and new features introduced.


聭It聮s more a radical evolution rather than a revolution, in keeping with our style,聮 said magazine Editor, Greg Neale.


Design consultant Laura Hall has introduced a new headline face - Interstate - and restyled news, features and listings. Her brief was to enhance the magazine聮s 聭modern classic聮 design, making news and features more accessible to readers. At the same time, Neale has introduced some new features, strengthening the magazine聮s 聭history and current affairs聮 feel. The November cover - featuring a Second World War poster of a woman worker - reflects the changes, as well as the magazine聮s 46 per cent female readership.


成人论坛 History Magazine recently celebrated its highest-ever ABC figures - 53,154 - and a 16 per cent year on year subscriptions increase. International sales are up 19 per cent. Last November, Neale was named Editor of the Year in the general interest and current affairs category of the British Society of Magazine Editors聮 awards - the magazine聮s second BSME success in three years.


Says Neale: 聯It聮s just over three years since we launched, and time to build on our success. We decided to refresh the magazine visually both to enhance our appeal to our existing readers - be they committed historians, generalists or simply those wanting an informative and entertaining read - and to appeal to potential new readers.聮


聭We believe that we聮ve created the most visually dynamic history magazine available, and we聮ve retained our cutting-edge stories from some of the world聮s leading historians which have helped to put 成人论坛 History Magazine firmly on the map. The new design gives us longer reads, enhanced use of pictures and some new columns and regular features.聰 The magazine聮s editorial advisory panel includes well-known historians and broadcasters such as Simon Schama, Michael Wood, Julian Richards (from 成人论坛 TV聮s Meet the Ancestors) and Mick Aston, known for his appearances on the Channel 4 archaeology series, Time Team.




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