³ÉÈËÂÛ̳ Worldwide today launched ³ÉÈËÂÛ̳ Entertainment and CBeebies in Latin America, following a distribution agreement with SKY Mexico. Both channels are now available across SKY's nearly 1.7million homes in Mexico, the Dominican Republic and Central America.
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³ÉÈËÂÛ̳ Worldwide, the commercial arm of the ³ÉÈËÂÛ̳, is committed to growing its investment in Latin America. The launch, through SKY Mexico,Ìý marks the first time that these two wholly-owned global channels are available in the region.
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This deal follows ³ÉÈËÂÛ̳ Worldwide's landmark partnership deal with Televisa which was signed in July.
Jessica Rodriguez, VP ³ÉÈËÂÛ̳ Worldwide Channels – Latin America and U.S. Hispanic Market, ³ÉÈËÂÛ̳ Worldwide Americas remarked: "I'm thrilled to have partnered with SKY on the inaugural launch of CBeebies and ³ÉÈËÂÛ̳ Entertainment to such a significant number of homes in this important market.
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"Our channels reflect what the ³ÉÈËÂÛ̳ stands for – quality and original entertainment. I'm sure the channels will enjoy the same popularity in Mexico as they do across the world."
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Javier Anaya, Director of Programming and Content for SKY commented: "The launch of the new ³ÉÈËÂÛ̳ channels will be refreshing to television screens, offering new entertainment options for all subscribers of SKY in Mexico, as well as across Central America and the Dominican Republic. I am positive that the audience will be surprised by the quality of ³ÉÈËÂÛ̳ Entertainment and CBeebies' programs, and that pretty soon they will become two of their favorite channels."
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Fernando Muniz, Director of Sales & Affiliate Relations, Televisa added: "The ³ÉÈËÂÛ̳ makes a strong debut with the launch of their channels, ³ÉÈËÂÛ̳ Entertainment and CBeebies, on SKY. This is a big step for the ³ÉÈËÂÛ̳ in becoming a recognised channel in every household in Mexico."
³ÉÈËÂÛ̳ Entertainment will premiere the best drama, comedy and light entertainment programming from the ³ÉÈËÂÛ̳ and other world-class production houses. Modelled on ³ÉÈËÂÛ̳ Worldwide's flagship channel ³ÉÈËÂÛ̳ AMERICA in the U.S., this channel will offer a witty and refreshing alternative for Latin American viewers. It will be available on Channel 203 through Sky.
CBeebies is a channel designed specifically for Spanish-speaking pre-schoolers and comes from the ³ÉÈËÂÛ̳ – a trusted, world-renowned producer of top children's programming. The channel's mix of live action, puppets, animation and story telling provides a unique schedule that emphasizes the social, emotional and personal development of preschoolers.
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CBeebies is designed to encourage interactivity within a consistently safe and non-violent environment and will be available through Sky on Channel 329.
The launch of ³ÉÈËÂÛ̳ Worldwide's channel portfolio in Singapore, Hong Kong, India, Indonesia, Taiwan, South Korea and in Australia have bolstered the ³ÉÈËÂÛ̳’s presence across Asia-Pacific while the channels arrival in Poland last year made ³ÉÈËÂÛ̳ Worldwide the number one international channel provider in market. The channel portfolio will launch in Africa in September.
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Sarah Andrews/Christine Black
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