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³ÉÈËÂÛ̳ Worldwide's EVP and GM Global Ad Sales, Chris Dobson, has today announced the appointment of Anne Goodman as VP Enablement and Trade Marketing and Tim Baynes as Director, Learning and Development. The appointments complete Dobson's senior reorganisation of global ad sales at ³ÉÈËÂÛ̳ Worldwide as it gears up to offer advertisers multi-platform solutions combining inventory across the '3 screens' of television, web and mobile for the first time.

As VP Enablement and Trade Marketing, Anne is responsible for the business' external profile and pre-sales support. Anne has worked in a trade marketing capacity with blue chip companies such as BT, PriceWaterhouseCoopers and joins ³ÉÈËÂÛ̳ Worldwide from Microsoft where she was Director of Sales Marketing, International Markets. Responsible for advertising sales marketing in all territories outside the US, Anne established new teams in London, Hong Kong and Seattle and embedded new marketing processes and discipline across the business to support sales acquisition and revenue targets.

Tim joins the business as Director Learning and Development and is responsible for developing the potential and skillset of the global ad sales teams. From an advertising background through agencies such as BBDO, Cogent-Elliot and McCann-Erickson Tim went on to become a founding shareholder and director of Rogen International's London office where he helped clients win and grow business and drive change and performance within their companies by being more effective in their face-to-face communications skills. He joined Microsoft in 2004 to become Head of Learning and Development for the Online sales group. He founded the Microsoft Advertising Sales Academy which offered 14-20 training programmes each year across 34 countries.

Chris Dobson says: "I'm delighted to be working with Anne and Tim once again - they're both great additions to my management team. With their arrival, and the new structure in place, Global Ad Sales is in a great position to move to the next level and take the opportunity of selling multiple platform advertising in a rich content environement across all of our global commercial assets."

The appointments complete Dobson's restructured management team for ³ÉÈËÂÛ̳ Worldwide's Global Advertising Sales business, which sees the creation of three complementary units.

The first, sitting at the heart of the business, is a dedicated sales execution team who have the key responsibility for selling advertising, sponsorship and custom solutions across the ³ÉÈËÂÛ̳’s commercial channels and platforms with Mark Gall as SVP, US/Canada Ad Sales and Jonathan Howlett as SVP, Rest of World Ad Sales (EMEA, Asia, Latin America).

The external-facing team is mirrored by a revised group responsible for internal stakeholders across all ³ÉÈËÂÛ̳ Worldwide's platforms. This team advises internal clients on ad sales strategy and is also responsible for Sales Operations and Custom solutions across both TV and digital. The Strategy and Operations functions for this part of the business has been unified under the leadership of Tom Bowman, who has expanded his responsibilities to become VP Strategy & Operations.

The third group offers business support functions which include the marketing and enablement teams headed up by Anne and Tim respectively. This third group also handles financial support which is headed up by Global Ad Sales existing Financial Controller Anne Allibone.

NOTES TO EDITORS
About ³ÉÈËÂÛ̳ Worldwide Advertising Sales
³ÉÈËÂÛ̳ Worldwide’s advertising sales offers clients multiple opportunities internationally across television, online and print media. These include 6 international thematic channels (from ³ÉÈËÂÛ̳ World News to ³ÉÈËÂÛ̳ Entertainment) available on every habitable continent. Online, sites include those which support people’s special interests, such as Good Food, Top Gear and Gardeners' World as well as the recently revamped lonelyplanet.com; those linked to its domestic and international commercial channels as well as the highly acclaimed, online expression of the ³ÉÈËÂÛ̳ outside the UK, bbc.com, with a reach of 26m unique users. In print, ³ÉÈËÂÛ̳ Magazines manages 49 magazine licences, available in 55 territories around the world.

Chris Charlton