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The latest EMS Middle East survey, which looks at media consumption in the top 13% of affluent households in the region, has shown that the international ³ÉÈËÂÛ̳ website was the largest international broadcast news website within this audience group.

The international version of the ³ÉÈËÂÛ̳ website outside the UK provides comprehensive news, sport, weather, technology and lifestyle content. The site now attracts visits from over 74,000 affluent users each month in the Middle East, which is 20% higher than its closest competitor, and 4% of the region’s affluent population.

In addition, ³ÉÈËÂÛ̳ World News, the ³ÉÈËÂÛ̳'s 24-hour international news and information channel has come first amongst other international English-speaking channels in the Gulf region. In the Gulf, ³ÉÈËÂÛ̳ World News has achieved a weekly reach of 17% and an audience number of over 273,000 per month. In the Middle East as a whole, ³ÉÈËÂÛ̳ World News and ³ÉÈËÂÛ̳ Arabic have together increased their audience figure by 200,000 since the last survey in 2006.

Jeremy Nye, Head of Audience Insights for the Global News division at the ³ÉÈËÂÛ̳ said, "It is hugely encouraging to see that our television and online news presence in the Middle East continues to grow from strength to strength, with people turning to the ³ÉÈËÂÛ̳ as a trusted source for world events. The survey suggests that we are successfully reaching our target audiences ahead of our competitors and we hope that we can continue to deepen this relationship in the future."

The EMS Middle East survey covers 13 cities in 8 countries in the region and is the survey that looks at demographics, lifestyles and tri-media consumption (online, print and TV)of upscale audiences.

Source: EMS Middle East 2009 copyright: Synovate

NOTES TO EDITORS
About ³ÉÈËÂÛ̳.com
The ³ÉÈËÂÛ̳ is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. ³ÉÈËÂÛ̳.com is the online expression of the ³ÉÈËÂÛ̳ outside of the UK and is run by ³ÉÈËÂÛ̳ Worldwide, the commercial arm of the ³ÉÈËÂÛ̳. In November 2007 the site introduced advertising outside of the UK to an audience of 26* million unique users generating revenues to reinvest in ³ÉÈËÂÛ̳ content and services. *Source: comScore – Q4 2008.

Amy Broomfield