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³ÉÈËÂÛ̳ Worldwide today announced a deal with Microsoft in the U.S. that makes some of its most popular programming available to purchase and download for the first time from Xbox LIVE Marketplace and Zune Marketplace in the U.S.

The launch includes a number of shows that are broadcast on ³ÉÈËÂÛ̳ Worldwide's U.S. cable channel ³ÉÈËÂÛ̳ AMERICA, including Top Gear, Doctor Who, Torchwood, Little Britain, Robin Hood and Primeval.

Making programming available on Xbox LIVE Marketplace and the Zune Marketplace is an essential part of the ongoing strategy of ³ÉÈËÂÛ̳ Worldwide, the commercial arm of the ³ÉÈËÂÛ̳, to secure the broadest possible distribution for its massive range of television content.

"³ÉÈËÂÛ̳ Worldwide is delighted to expand its digital distribution in the U.S. in partnership with Microsoft. We believe our engaging award-winning programmes are a perfect fit for the impressive Xbox LIVE Marketplace and Zune Marketplace experience," said Beth Clearfield, Vice President of Digital Media and Business Development, ³ÉÈËÂÛ̳ Worldwide, America.

"We're thrilled to be adding a partner like ³ÉÈËÂÛ̳ Worldwide to both Zune and Xbox LIVE - bringing people quality programming like Top Gear that appeals to our passionate gaming audience." says Christina DeRosa, Xbox LIVE general manager.

Amy Broomfield