Thursday 27 Nov 2014
³ÉÈËÂÛ̳ Worldwide and YouTube today announced the renewal of their global partnership for ³ÉÈËÂÛ̳ Worldwide YouTube channels and short-form videos. The extension ensures that the ³ÉÈËÂÛ̳'s most watched and beloved programming, like "Doctor Who", "Top Gear" and "The Mighty Boosh", remain available to YouTube's massive online audience.
In addition, ³ÉÈËÂÛ̳ Worldwide today debuts its new YouTube channel Explore with ³ÉÈËÂÛ̳ Worldwide () with clips making their YouTube premiere from renowned ³ÉÈËÂÛ̳ factual shows including 'Amazon with Bruce Parry' and the Louis Theroux series such as 'Gambling in Las Vegas'. Other new clips include 'The Race for Everest' and 'Extreme Dinosaurs'. The channel joins recently launched Food from ³ÉÈËÂÛ̳ Worldwide () with clips from classic cookery programmes.
In the coming weeks, ³ÉÈËÂÛ̳ Worldwide will unveil dedicated channels for comedy and natural history clips and a U.S. only channel ³ÉÈËÂÛ̳ America.
Simon Danker, Director of Global Content Partnerships, Digital Media, ³ÉÈËÂÛ̳ Worldwide says, "The success of the Top Gear and EastEnders channels launched on YouTube last year prove that fans of ³ÉÈËÂÛ̳ content love to have a dedicated channel for their favourite shows. Building communities for fans and developing new opportunities for advertisers is at the heart of our new partnership with YouTube."
"The ³ÉÈËÂÛ̳ is renowned for high quality programming and we’re thrilled to expand and deepen our relationship with them," said Patrick Walker, YouTube's Director of Video Partnerships. "The demand on YouTube for compelling, thought provoking, and entertaining videos like those offered by ³ÉÈËÂÛ̳ Worldwide increases every day and we look forward to connecting both existing fans and new viewers with their content."
The renewal of the partnership is part of ³ÉÈËÂÛ̳ Worldwide's ongoing strategy to promote its content to new audiences around the world to support its suite of global channels, magazines and content on other digital platforms.
NOTES TO EDITORS
About YouTube
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.
Alex Fulton
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