³ÉÈËÂÛ̳

In the Night Garden, the hugely popular pre-school TV series and brand, is to launch in magazine format in Australia at the end of this month (31 August). The monthly title will be the third to be published by Park Publishing, the joint venture business of ACP and ³ÉÈËÂÛ̳ Worldwide set up in 2008, which already produces Top Gear magazine and Australian Good Food.

This launch follows the success of In the Night Garden magazine in the UK, where it continues to sell over 80,000 copies every fortnight*. There are also licensed editions of the title published in China and throughout the Middle East.

Created by Ragdoll Productions, producers of the Teletubbies, In the Night Garden is a pre-school favourite that now entertains children across the globe. Since the launch of the TV series in 2007 the brand has seen phenomenal success, picking up prestigious awards, and breaking records with licensed merchandise sales. The programme, which reaches audiences in thirty-four countries, has currently sold over 1.2 million DVD copies across the world.

In Australia, In the Night Garden is shown daily on ABC attracting of 30% share of the available audience, along with high volume sales of DVDs, books and other merchandise.

Phil Scott, general manager of Park Publishing and ACP's Publishing Director of Men's, Specialist and Custom titles said: "This will be the third magazine launch from our joint venture in a little over a year. Top Gear and Good Food have both performed strongly in a very difficult magazine market and we are sure In the Night Garden will continue the success story."

Health McIlfatrick, ³ÉÈËÂÛ̳ Worldwide's Commercial Manager, Magazines and Global Brands, said: "We hope the magazine will bring a new dimension to this truly exceptional children's brand in Australia and that it rapidly builds as loyal a fan base as the programme."

NOTES TO EDITORS
*ABC Jan-Jun09

About ³ÉÈËÂÛ̳ Magazines
³ÉÈËÂÛ̳ Magazines publishes over 40 ³ÉÈËÂÛ̳ consumer titles in the UK, including Top Gear, Good Food, Gardeners' World, Lonely Planet and Radio Times as well as specialist titles such as ³ÉÈËÂÛ̳ History, ³ÉÈËÂÛ̳ Wildlife and Focus. It is also the publisher of many children's titles including In the Night Garden and Doctor Who Adventures. Internationally, there are now 44 licensed editions of ³ÉÈËÂÛ̳ Magazines' titles across 55 territories.

About ACP Magazines
ACP Magazines is Australia's leading magazine publisher. The company is the magazine arm of leading Australian media and entertainment company, PBL Media. ACP publishes over 85 titles in Australia, which sell nearly 110 million individual copies each year. They include some of the longest-running and most successful mastheads such as The Australian Women's Weekly, Woman's Day, Dolly, NW, TV Week, Cleo, Cosmopolitan, Madison and Zoo Weekly. ACP Magazines has expanded into nine other countries, including New Zealand and in Asia. It now has a stable of more than 70 international magazines. Integral to the company's success are vibrant, information-packed reader websites.

Park Publishing – is a joint venture set up in May 2008 between ³ÉÈËÂÛ̳ Magazines and ACP. The JV launched Top Gear magazine in June 2008 and it now has an audited circulation of 80,059, during its second six months on sale. Australian Good Food launched in August 2008 and now has a circulation of 73,161.

Sarah Williams-Robbins