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³ÉÈËÂÛ̳.com's traffic in Asia Pacific has significantly grown in monthly reach by 21% in Q2 2009 compared to the same period last year, according to the latest results delivered by ComScore. The number of visitors per month has now risen to 8.4million in the region which is more than twice the size of its nearest competitor. ³ÉÈËÂÛ̳.com remains the largest international broadcast news website in Asia Pacific.

The latest figures also show great loyalty to ³ÉÈËÂÛ̳.com around the globe with 72% of audiences reportedly staying with ³ÉÈËÂÛ̳.com rather than visiting a competitor site (competitive set includes CNBC, Financial Times, CNN.com, MSNBC.com, and the Economist).

³ÉÈËÂÛ̳.com provides comprehensive news, sport, weather, business, technology and lifestyle content. The latest ComScore records show considerable peaks in traffic in Asia Pacific particularly during key world events during this time that have included the India elections, the swine flu epidemic, and Iranian elections, a demonstration that audiences continually turn to the site as a source for reliable global and local news.

Luke Bradley-Jones, Executive Vice President and Managing Director for ³ÉÈËÂÛ̳.com commented, "It's hugely encouraging to see our online presence in Asia Pacific expanding and the great loyalty towards our website around the globe. With international audiences becoming ever more thirsty for instant, reliable and trustworthy news, we are delighted that increasingly they recognise that ³ÉÈËÂÛ̳.com is the site to turn to."

³ÉÈËÂÛ̳.com is a key part of the ³ÉÈËÂÛ̳'s international advertising proposition with a multi-screen portfolio that includes ³ÉÈËÂÛ̳ World News, ³ÉÈËÂÛ̳ Global Channels, ³ÉÈËÂÛ̳ Mobile and lonelyplanet.com. The ³ÉÈËÂÛ̳ Global Ad Sales team will attend this year's Spikes event in Singapore from 16 - 18th September to broaden the advertising industry's understanding of the ³ÉÈËÂÛ̳'s international services, the strength of its global audience and the partnership opportunities it can provide to global brands.

NOTES TO EDITORS
About ³ÉÈËÂÛ̳.com
The ³ÉÈËÂÛ̳ is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. ³ÉÈËÂÛ̳.com is the online expression of the ³ÉÈËÂÛ̳ outside of the UK and is run by ³ÉÈËÂÛ̳ Worldwide, the commercial arm of the ³ÉÈËÂÛ̳. In November 2007 the site introduced advertising outside of the UK to an audience of 26* million unique users generating revenues to reinvest in ³ÉÈËÂÛ̳ content and services.*Source: comScore – Q4 2008.

Amy Broomfield