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³ÉÈËÂÛ̳ Worldwide Channels announced today plans to introduce advertising on ³ÉÈËÂÛ̳ Knowledge in Asia this October, in line with its long term growth strategy to build multiple revenue streams for the branded channel portfolio, as distribution for the channel brands grows in the region.

Since ³ÉÈËÂÛ̳ Knowledge launched in Asia in 2007, it has been ranked as one of viewers' favourite factual channels* and is carried by cable and satellite operators in Singapore, Indonesia, Hong Kong and South Korea. Outside Asia, ³ÉÈËÂÛ̳ Knowledge has extended its reach to Poland, South Africa and Australia and Scandinavia.

With the launch on 19 October 09, advertisements will be inserted in the 24-hour channel. Sales will be managed by ³ÉÈËÂÛ̳ Worldwide Asia's Advertising Sales team based in Singapore, whose sales portfolio already includes ³ÉÈËÂÛ̳ World News, ³ÉÈËÂÛ̳.com and ³ÉÈËÂÛ̳ mobile. With the addition of ³ÉÈËÂÛ̳ Knowledge, advertisers will be able to target Professionals, Managers, Executives and Business people who are fascinated with the world we live in and want to know more, through a combination of traditional advertising spots and creative solutions tailored to the client’s needs.

Sunita Rajan, VP Sales – Asia & Australasia, ³ÉÈËÂÛ̳ Worldwide Channels Asia said: "Viewers have responded really well to ³ÉÈËÂÛ̳ Knowledge in the region. With its unique mix of premium factual entertainment from one of the world's largest and most reputable documentary producers, the ³ÉÈËÂÛ̳, ³ÉÈËÂÛ̳ Knowledge offers an attractive environment for advertisers to reach an upscale audience."

³ÉÈËÂÛ̳ Knowledge showcases the best of the ³ÉÈËÂÛ̳'s award-winning factual and documentary programmes. The channel, where facts are made fascinating and the truth is as entertaining as fiction, offers viewers five key programming strands: The World allows viewers to delve into new cultures and the world around them with entertaining adventurers and explorers. Science and Technology invites viewers to explore new frontiers, from space to motoring and everything in between. Explore the fascinating aspects of the human body and mind in the People strand. In The Past, witness historical events, places and people brought spectacularly to life. The unique Business strand explores what it takes to stay on top in today’s challenging business world.

Viewers of ³ÉÈËÂÛ̳ Knowledge can watch, first and exclusively, top rated programmes like Top Gear, the BAFTA and multi-NTA and Emmy Award-winning ³ÉÈËÂÛ̳ motoring entertainment programme watched by over 150 million households in more than 100 countries. This month, viewers can also enjoy the channel premiere of Earth – The Power of the Planet, a comprehensive history of the life story of our planet, how it works, and what makes it so special. The series uses the latest in specialist imaging, and compelling narrative to give viewers a ringside seat to witness great natural events, including the inside of a hurricane, a lava dome growing inside a volcano, Antarctica without its ice, and ancient river beds in the Sahara desert. October will see ³ÉÈËÂÛ̳ Knowledge premier the landmark ³ÉÈËÂÛ̳ series, The Story of India, a dazzling and exciting expedition with historian Michael Wood through today's India, looking to the present for clues to her past, and to the past for clues to her future.

In addition, ³ÉÈËÂÛ̳ Knowledge offers a unique business strand where viewers can find out what it takes to stay on top in today's challenging business world. Series featured in this ‘On the Money’ strand on Monday nights include The Apprentice (UK), Dragon’s Den and Secret Millionaire.

There is currently one pan-Asian feed for ³ÉÈËÂÛ̳ Knowledge. In Singapore and Hong Kong, the channel is fully subtitled in Chinese. In Indonesia, it is subtitled in Bahasa Indonesia.

³ÉÈËÂÛ̳ Worldwide's Global Advertising Sales team is also responsible for international sales across ³ÉÈËÂÛ̳ Worldwide Channels and ³ÉÈËÂÛ̳ World News on TV, online with the ³ÉÈËÂÛ̳'s international ad funded website ³ÉÈËÂÛ̳.com and its corresponding international mobile site.

NOTES TO EDITORS
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³ÉÈËÂÛ̳ Knowledge is a wholly-owned channel from ³ÉÈËÂÛ̳ Worldwide, showcasing the best of the ³ÉÈËÂÛ̳’s award-winning factual and non-fiction entertainment programming. ³ÉÈËÂÛ̳ Knowledge provides five key programming strands to allow simple appointment viewing: The World delves into and explores new cultures and places around the world. Science & Technology explores new frontiers, from space to motoring. People explores aspects of the human body and mind. The Past brings historical events, places and people back to life. Business offers invaluable advice to help stay on top of today's challenging business world. For additional information, visit .

Jeanne Leong

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