³ÉÈËÂÛ̳

Doctor Who Adventures magazine has launched an innovative lenticular cover, featuring a morph between the Tenth Doctor, played by David Tennant, and eleventh doctor, played by Matt Smith. Following on from The End of Time episodes of Doctor Who at Christmas and New Year, Doctor Who Adventures magazine brings the regeneration to life on its cover, with a specially commissioned shot of Matt Smith.

Issue 148 is set to be a collector's issue and the original design concept is the first time a ³ÉÈËÂÛ̳ Magazines' children's cover has featured the lenticular technology. The process is created by lenticular printing, a multi-step process consisting of creating a new image from at least two existing images, and combining it with a lenticular lens. According to editor of Doctor Who Adventures, Moray Laing: "Our collector's issue magazine is a fitting tribute to David Tennant's final episode and the start of a new series of adventures with Matt Smith as the Eleventh Doctor. We are really proud to have produced such an innovative cover to celebrate the regeneration and believe it will have real impact on the newsstand."

Issue 148 of Doctor Who Adventures is on sale now, priced at £2.10.

NOTES TO EDITORS
Doctor Who Adventures is a weekly magazine aimed at pre-teen fans of the Doctor. It has a circulation of 56,986 (ABC Jan-Jun 2009) and a readership of 588,000 (Youth TGI Autumn 2009). It is published by ³ÉÈËÂÛ̳ Magazines, part of ³ÉÈËÂÛ̳ Worldwide.


About Doctor Who
Doctor Who sits within ³ÉÈËÂÛ̳ Worldwide's Global Brands division and has a commercial portfolio across DVD, merchandising, digital download and publishing (magazines, books and audiobooks). The show is available internationally from 93 broadcasters in 47 territories, from Spain to Serbia, Israel to Iceland. Since the new series began in 2005, over 3 million DVDs, over 1.5 million adult titles from ³ÉÈËÂÛ̳ Books and 1.3 million children's books from Penguin and over 600,000 audiobooks have been sold, while 1.5m people have toured the Doctor Who Touring Exhibition. The brand is consistently one of the UK's top ten licenses, and the Doctor Who Annual 2009 was the number 2 best-selling annual in the Children’s Bookscan charts. Children’s magazine Doctor Who Adventures sells 57,000 copies every week, making it the bestselling children's title in terms of retail sales value, while downloads of the series regularly reach number one on iTunes. With the arrival of the 11th Doctor, played by Matt Smith, ³ÉÈËÂÛ̳ Worldwide is currently looking at a range of commercial products to extend audiences enjoyment beyond the television programme.

Toby Hicks