Wednesday 24 Sep 2014
³ÉÈËÂÛ̳ Magazines has delivered strong circulation figures in the past six months (July-December 2009) according to the latest ABC results, out today, 11 February.
³ÉÈËÂÛ̳ Magazines' overall performance is up 2.8% period on period and stable year on year*, as a result of several new launches, strong performances by its specialist brands and the closure of some poor-performing titles.
The highlights from ³ÉÈËÂÛ̳ Magazines results are:
Peter Phippen, MD of ³ÉÈËÂÛ̳ Magazines, said: "This is a terrific set of results which demonstrate that demand for magazines remains as strong as ever when publishers understand their readers and offer quality editorial. Whilst the recession has had some impact on ad revenues in the short-term, it has really had no discernible effect on our circulations at all, which are stable year on year and up almost 3% on the last period. A number of our magazines have recorded all-time record sales."
ABC results for Jul-Dec 09
PUBLISHER STATEMENTS from ³ÉÈËÂÛ̳ MAGAZINES
RADIO TIMES
Title |
ABC Jul-Dec 2009 |
ABC Jul-Dec 2008 |
Change Year on Year (YOY) |
Change Period on Period (POP) |
---|---|---|---|---|
Radio Times |
1,000,648 |
1,023,255 |
-2.2% |
+3.6% |
Kathy Day, Publishing Director, Radio Times:Ìý
“The arrival of new editor Ben Preston in September has kick-started a reinvigoration of Radio Times, driving copy sales up 3.6% period on period, to exceed 1 million again. This performance is the best in the market, increasing Radio Times’ share of the premium market for the 11th successive ABC period.
"Radio Times also remains the UK's biggest selling weekly title on subscription, with subscriptions growing by 3.8% period on period to a record 174,463.
"I am thrilled that the editorial changes introduced by Ben have been justly rewarded with increasing sales. This is just the start of an exciting period of editorial development for Radio Times, and I confidently expect this resurgence to continue.
"The magazine's success is reflected across the Radio Times brand, with radiotimes.com achieving record figures in December of 20.2 million page impressions from 1.42 million unique users (source: Google Analytics), and with the Radio Times iPhone app now having sold in excess of 43,000 units."
³ÉÈËÂÛ̳ FOOD GROUP
Title |
ABC Jul-Dec 2009 |
ABC Jul-Dec 2008 |
Change YOY |
Change POP |
---|---|---|---|---|
Good Food |
351,430 |
359,772 |
-2.3% |
+8.7% |
olive |
93,330 |
88,944 |
+4.9% |
+8.3% |
Easy Cook |
81,866 |
88,692 |
-7.7% |
+12.1% |
Good Food Home Cooking |
43,972 |
60,153 |
-26.9%* |
n/a |
Alfie Lewis, Publishing Director, ³ÉÈËÂÛ̳ Food Group:
"This has been a record-breaking year for Good Food. A record number of subscriptions (154,483) underpins an ABC of 351,430 for the magazine, keeping the title way out in front as market leader, a position it has held since its launch 20 years ago. The trend for people cooking from scratch continues and Good Food's promise to help people 'eat well, spend less' remains as compelling as ever. We have made further innovations in print with easycook and our Good Food Home Cooking series and we will be expanding this further next year.
"Online, too, we have seen a growth in fans of bbcgoodfood.com, now with over 2m unique users a month, up over 80% on last year. We have also developed and sold thousands of our first two iPhone apps, one for Christmas and a follow-up on healthy eating.
"The ambition for olive to reach a six figure circulation is now tantalisingly close to being realised with its current - and highest ever - ABC of 93,300. There is year on year growth on the newsstand in UK and Eire (7.0%) and in subscriptions where a 14.3% increase on last year gives the title its highest ever subs total of 38,194. olive prides itself on keeping close to its readers and this incredible success story is entirely down to how the team have interpreted the needs of readers on every page of the magazine."
GARDENERS' WORLD MAGAZINE
Title |
ABC Jul-Dec 2009 |
ABC Jul-Dec 2008 |
Change YOY |
Change POP |
---|---|---|---|---|
Gardeners' World |
216,936 |
221,180 |
-1.9% |
-18.5% |
Dominic Murray, Publishing Director, Gardeners’ World Magazine:
"Gardeners' World magazine continues to lead the paid-for gardening category by a huge margin, after 19 years at number one. With a Jul-Dec 2009 ABC of 216,936, we have outperformed the market again, with 64.4% of the total paid-for circulation in this category. I am confident that Gardeners' World has turned a corner despite the trading conditions, with an improved performance in the second half of 2009 and some exciting developments to come in 2010. We have had some particularly good results within garden centres, and subscriptions are up over the past six months.
"Following some extensive research during 2009 we have made some subtle editorial changes, with a renewed focus on the core gardening audience at the heart of the brand. We have already kicked off a spring 'Grow Yourself Healthy' campaign, with a wall planner in January's issue, and we will be launching a stand-alone special 'Grow Your Own' edition in February. As Gardeners' World magazine approaches its 20th anniversary, the outlook is very positive."
LONELY PLANET MAGAZINE
Title |
ABC Jul-Dec 2009 |
ABC Jul-Dec 2008 |
Change YOY |
Change POP |
---|---|---|---|---|
Lonely Planet Magazine |
45,052 |
n/a |
n/a |
+10.7% |
Dominic Murray, Publishing Director, Lonely Planet Magazine:
"We are very pleased with Lonely Planet Magazine’s continued growth for this ABC period. At 45,052, ABC circulation is up an impressive 10.7% period on period, with a notable 92% of copies actively purchased, demonstrating a loyal and growing readership that keeps us on course to become the no.1 paid-for magazine in the sector. Growth in subscriptions is further evidence of the commitment from our readers and their response to our award-winning editorial. The last period saw Lonely Planet Magazine bring new readers into the travel magazine market and we are delighted that our sales increase this period has again contributed to the overall growth in the category."
TOP GEAR
Title |
ABC Jul-Dec 2009 |
ABC Jul-Dec 2008 |
Change YOY |
Change POP |
---|---|---|---|---|
Top Gear |
200,796 |
200,756 |
+0.02% |
+0.02% |
Simon Carrington, Associate Publisher, Top Gear Magazine:
"I am delighted that Top Gear has maintained momentum over the past six months and recorded another ABC in excess of 200,000. In view of the latest figures from the men's lifestyle sector, our ABC figure is even more pleasing and is testament to the strength of the brand and the quality of the magazine we publish every month.
"Top Gear is now the UK's third highest selling men's monthly magazine and with a new editor on board we look forward to more success in 2010."
YOUTH & CHILDREN'S
Title |
ABC Jul-Dec 2009 |
ABC Jul-Dec 2008 |
Change YOY |
Change POP |
---|---|---|---|---|
Bob the Builder |
49,183 |
40,639 |
+21% |
+2.0% |
CBeebies |
54,158 |
53,740 |
+0.8% |
+11.6% |
CBeebies Art |
52,361 |
53,957 |
-3.0% |
+24.8% |
Doctor Who Adventures |
44,664 |
82,205 |
-45.7% |
-21.6% |
Girl Talk |
68,026 |
73,967 |
-8.0% |
+12.5% |
Match of the Day Weekly |
63,980 |
80,040 |
-20.1% |
n/a |
Top of the Pops |
107,576 |
125,558 |
-14.3% |
-10.2% |
Waybuloo |
38,908 |
n/a |
n/a |
n/a |
Jaynie Bye, joint MD of ³ÉÈËÂÛ̳ Children's Magazines and publisher of Match of the Day:
"The past six months have been a very busy period for ³ÉÈËÂÛ̳ Children's titles: we finalised our restructure, re-launched several titles and introduced new ones into the portfolio. Given the challenges of the recession, I'm delighted that our overall performance is up period on period, which reflects the hard work of the team and our understanding of this competitive area of the market.
"The older end of the market has had a particularly difficult time, but in that context we are pleased with many of our pre-teen titles: Girl Talk is up period on period; Top of the Pops continues to deliver a strong circulation (107,576); Doctor Who Adventures is down year on year, as anticipated, but is still performing well given the absence of the show from the schedules for most of this period. We are confident that circulation will increase with the return of the Doctor to our screens in 2010. Two years after its launch, Match of the Day weekly magazine performs soundly at 63,980, delivering in line with the market, and we’re optimistic that it will benefit from the huge interest in the game in World Cup year."
Pauline Cooke, Publisher, ³ÉÈËÂÛ̳ Pre-school magazines, said:
"We re-launched some of our preschool titles during this period and are particularly pleased with the strong performance from Bob the Builder, up by a massive 21.0% year on year and the continued strong performance by CBeebies Weekly, up slightly year on year and up over 11% period on period at 54,158. CBeebies Art continues to offer children and parents a lot for their money and while it is down slightly year on year, it is up nearly 25% period on period at 52,361. The debut ABC for Waybuloo magazine, at 38,908, is a solid performance for a title now establishing itself in a busy and tough market."
³ÉÈËÂÛ̳ MAGAZINES BRISTOL
Title |
ABC Jul-Dec 2009 |
ABC Jul-Dec 2008 |
Change YOY |
Change POP |
---|---|---|---|---|
³ÉÈËÂÛ̳ History |
64,712 |
60,726 |
+6.6% |
+1.3% |
Countryfile |
27,833 |
n/a |
n/a |
+0.4% |
Gardens Illustrated |
32,101 |
29,323 |
+9.5% |
+2.5% |
Focus |
71,783 |
70,326 |
+2.1% |
+5.3% |
Homes & Antiques |
60,222 |
75,347 |
-20.1% |
+11.4% |
Music |
42,810 |
45,144 |
-5.2% |
n/a |
³ÉÈËÂÛ̳ Wildlife |
44,560 |
45,317 |
-1.7% |
+1.0% |
Who Do You Think You Are? |
20,266 |
n/a |
n/a |
n/a |
Andy Healy, Publisher, ³ÉÈËÂÛ̳ History Magazine:
"³ÉÈËÂÛ̳ History Magazine continues to raise the bar, posting its highest ever ABC at 64,712, an increase of 6.6% year on year. This is the eighth consecutive ABC increase for the title, which is a phenomenal achievement, especially in a market blighted by recession. Subscriptions have now passed the 40,000 mark, a further indication of the loyalty of our readers and the strength of the ³ÉÈËÂÛ̳ History Magazine brand. One of a few select magazines that has seen continual growth over the past four years, Britain's best-selling history magazine is taking specialist interest to a broader audience, helped along by a superb array of monthly podcasts and newsletters. We're looking forward to breaking new records and gaining new ground this year."
Andy Healy, Publisher, Homes & Antiques:
"This ABC of 60,222 is a really exciting result for Homes & Antiques, with a period on period growth of over 11%. In the current home interest market this is a truly significant increase and one that reflects the buy-in from our readers to the re-launched title. More homes, more antiques and more Antiques Roadshow is a magical mix for this magazine and we'll continue to deliver all of these and much more in 2010."
Andy Healy, Publisher, Who Do You Think You Are? Magazine:
"This is a great debut ABC for Who Do You Think You Are? Magazine and a very strong performance in such a competitive market. Subscriptions now account for over 50% of our circulation which shows we're getting the mix right for our readers and they're more than happy to commit to us. The UK genealogy market is buoyant, and we've got an enthusiastic and growing overseas following, so the predictions for this magazine are all extremely positive. As the sister title to the popular TV show, we're best placed to bring the latest and greatest to an ever-growing audience of family history enthusiasts."
Jemima Ransome, Publisher, Gardens Illustrated:
"Up a fabulous 9.5% and now selling 32,101 copies per issue, Gardens Illustrated continues to win readers and garner industry recognition with its style-setting features. Recently awarded ‘Garden Publication of the Year’ by the Garden Media Guild for a record-breaking fourth time, the title is firmly established as the most beautiful and influential garden magazine, inspiring readers with its painstaking choice of must-have garden products and gorgeous plants from the best specialist nurseries."
Jemima Ransome, Publisher, ³ÉÈËÂÛ̳ Wildlife Magazine:
"The home of the best natural history writing and most beautiful wildlife photography in the UK, ³ÉÈËÂÛ̳ Wildlife Magazine is a must-read for anyone wanting to learn more about the natural world and find out how they can get out and appreciate it for themselves. With another rock steady ABC performance, ³ÉÈËÂÛ̳ Wildlife Magazine continues to prove its ability to command commitment and respect from its army of dedicated readers."
Jemima Ransome, Publisher, Countryfile Magazine:
"With an ABC of 27,833, Countryfile Magazine has demonstrated remarkable stability in a difficult market. With the new-look programme now a regular in the ratings top 10, the magazine will enjoy a campaign of investment next year to introduce it to the show’s legions of new viewers and capitalise on the current growth in UK tourism and interest in local food."
Andrew Davies, Publisher, Focus Magazine:
"This has been yet another incredibly successful period for Focus, posting an ABC of 71,783. While the men's market as a whole remains turbulent, Focus' period on period growth of 5.3% shows that our unrivalled mix of the latest scientific news, groundbreaking features and the hottest new technology is continuing to attract an army of new fans every issue.
"As well as putting in an excellent performance on the newsstand, I am delighted that Focus continues to grow its subscription base considerably on an issue-by-issue basis, confirming that the Focus reader is loyal, dedicated and committed to the brand. With a whole host of new initiatives and brand development plans in the pipeline we look forward to seeing continued growth over the coming months."
³ÉÈËÂÛ̳ Music Magazine, Andrew Davies, Publisher:
"I’m delighted that ³ÉÈËÂÛ̳ Music Magazine has maintained its position as the best-selling classical music magazine in the UK and the world, with a strong ABC of 42,810. As well being the readers' classical music magazine of choice, the title remains a firm favourite within the industry."
NOTES TO EDITORS
* The total ABC for ³ÉÈËÂÛ̳ Magazines for Jul-Dec 09, excluding titles that only submit circulation figures annually (Match of the Day/³ÉÈËÂÛ̳ Music /³ÉÈËÂÛ̳ Good Food Home Cooking) is 2,944,516, an increase of +2.8% period on period, stable at -0.2% year on year.
The total ABC for ³ÉÈËÂÛ̳ Magazines for Jul-Dec 09, including all current titles, is 3,095,278. This is an increase of +8.1% period on period, down -1.3% year on year.
Sarah Williams-Robbins
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