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³ÉÈËÂÛ̳ Worldwide's Channels business announced today it is launching three brand new ³ÉÈËÂÛ̳ channels in Malaysia; ³ÉÈËÂÛ̳ Knowledge, ³ÉÈËÂÛ̳ Lifestyle and CBeebies will be available on Telekom Malaysia Berhad's (TM) HyppTV platform starting 29 March.

The launch of the channels will represent the first time that ³ÉÈËÂÛ̳ Knowledge and ³ÉÈËÂÛ̳ Lifestyle and CBeebies will be available to audiences in Malaysia.

Mark Whitehead, Senior Vice President and General Manager, ³ÉÈËÂÛ̳ Worldwide Channels Asia, commented on the launch of the three channels: "We are excited to be part of TM’s project to bring broadband and IPTV to all of Malaysia."

"Malaysia is an important market for ³ÉÈËÂÛ̳ Worldwide and our partnership with TM builds on our commitment to bring great quality programming to more viewers in Asia," he added.

TM's IPTV service will be available to all their High Speed Broadband and broadband subscribers free of charge from March until September 2010,

The new ³ÉÈËÂÛ̳ channels on HyppTV

³ÉÈËÂÛ̳ Knowledge showcases to high-quality factual entertainment from ³ÉÈËÂÛ̳, the world’s foremost producer of non-fiction and documentary programming, including the latest series of Top Gear, the BAFTA and multi-NTA and Emmy Award-winning ³ÉÈËÂÛ̳ television programme watched by over 150 million households in more than 100 countries. Other programmes on the channel include The Apprentice (UK) and Dragon's Den.
³ÉÈËÂÛ̳ Knowledge will be available on Channel 141.

³ÉÈËÂÛ̳ Lifestyle offers inspiration for home, family and life. The channel offers six strands of programming to entertain engage and inspire viewers - home and design, food, personal development, fashion and style, health and parenting. Popular programmes on the channel include How to Look Good Naked, Gordon Ramsay: Cookalong Live and Grand Designs.
³ÉÈËÂÛ̳ Lifestyle will be available on Channel 140.

CBeebies, the channel for pre-school children provides a high-quality, interactive, entertaining and educational experience for pre-school children, offering them a safe haven in which to learn about, and enjoy, the world around them. CBeebies offers internationally-acclaimed and award-winning household favourites such as Teletubbies, In the Night Garden and Charlie & Lola.
Programmes on the channel emphasise educational entertainment and are supported by the core ³ÉÈËÂÛ̳ values, ensuring they are trustworthy, reliable and informative. CBeebies provides a safe, non-violent environment for the channel’s viewers.
CBeebies will be available on Channel 130.

NOTES TO EDITORS
About TM
Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader in the broadband and fixed-line businesses, TM is driven to deliver value to its stakeholders in a highly competitive environment. The Group places emphasis on continuing customer service quality enhancements and innovations.

With its extensive global connectivity, TM is poised to position Malaysia as a regional Internet hub and digital gateway for South-East Asia. In line with this, TM is evolving into a Next Generation Network service provider enabling the Group to enhance its efficiency and productivity while providing enriched products and services.

Jeanne Leong