³ÉÈËÂÛ̳

³ÉÈËÂÛ̳ Earth, ³ÉÈËÂÛ̳ Worldwide's natural history brand, and 3D specialist Evergreen Films announced a major new partnership today beginning with a 3D dinosaur feature film that will immerse audiences in the prehistoric age.

The film will be the flagship project that launches a 360 degree collaboration between ³ÉÈËÂÛ̳ Worldwide and Evergreen Films to take our audience with us on a quest to explore the Dinosaur world. Our unique experience in combining world class factual content with captivating storytelling will take our audience on an unprecedented journey.

The story we will tell is of one of the greatest ever to have unfolded on Earth: a story of families born and families torn apart, of growing up, of rivalry and competition - and the relentless struggle to survive. Amazing new dinosaur discoveries allow us to tell it for the first time.

In creating the film we are bringing together the makers of landmark ³ÉÈËÂÛ̳ productions including Planet Earth, Walking with Dinosaurs and Life with the team behind When Dinosaurs Roamed America and Dinosaur Planet. These projects were just the beginning of an adventure so extraordinary, so huge that it is only now that we have the technical capability and understanding to do it dramatic justice on the big screen. Our audience will enjoy an immersive, entertaining experience that will allow them into the Dinosaur world as if it is real. However, the visual expertise is just the tip of the iceberg, the real journey will be an emotional one as the compelling drama and characters bring our audience closer than ever before to understanding our Dinosaurs as they strive to succeed in the Prehistoric world.

Marcus Arthur, Managing Director of Global Brands for ³ÉÈËÂÛ̳ Worldwide said, "With Evergreen Films we intend to set the benchmark in this genre in the same way that Planet Earth and Life have achieved in Natural History. The ³ÉÈËÂÛ̳ Earth brand represents over 50 years ³ÉÈËÂÛ̳ experience in bringing outstanding, awe- inspiring content to viewers combining cutting edge knowledge and great storytelling to absorb and entertain. The possibilities with Dinosaurs are endless and we intend to explore every avenue, pushing every boundary to give a full brand experience to our audience with the innovation and quality they expect from ³ÉÈËÂÛ̳ Earth."

Combining the ³ÉÈËÂÛ̳'s skills as creators of compelling factual content with Evergreen’s leading 3D technology we have the perfect team to tell this remarkable story.

Pierre de Lespinois, co-founder of Evergreen Films said, "Working with ³ÉÈËÂÛ̳ Worldwide we are bringing together the leading palaeontologists in the field with award-winning scriptwriters and a world-class production team using the latest advancements in technology to produce a Dinosaur film of unprecedented scale and quality. The real Dinosaur story outstrips anything you might find in Science Fiction and we’re incredibly excited about showing our audience on an epic scale, what their world really looked like 70 million years ago."

NOTES TO EDITORS
Big Facts

• More about dinosaurs has been discovered in the past 10 years than in the previous 100.
• The ³ÉÈËÂÛ̳ is the world's leading creator of natural history content which ³ÉÈËÂÛ̳ Earth has taken to over 181 countries
• Walking with Dinosaurs the Arena Tour has sold over 5 million tickets in the past four years touring in North America and Europe and in December 2010 the show heads to South East Asia for the first time.
• Earth the Movie is the 3rd highest grossing documentary title ever globally with box office earnings of over $100 million.

³ÉÈËÂÛ̳ Earth
³ÉÈËÂÛ̳ Earth is the global brand for all the ³ÉÈËÂÛ̳'s natural history content spanning the last 50 years. The ³ÉÈËÂÛ̳ is the largest producer of natural history programming in the world and the ³ÉÈËÂÛ̳ Earth brand highlights the vast scale of incredible content which is produced in this genre. Visible across all platforms; TV, DVD, licensing and digital, ³ÉÈËÂÛ̳ Earth encourages engagement with current as well as classic programs such as Planet Earth and The Blue Planet. ³ÉÈËÂÛ̳ Earth branding is only visible in the UK on commercial products, internationally the ³ÉÈËÂÛ̳ Earth brand will appear across all platforms, including TV programmes. ³ÉÈËÂÛ̳ Earth is from ³ÉÈËÂÛ̳ Worldwide the main commercial arm and a wholly-owned subsidiary of the British Broadcasting Corporation (³ÉÈËÂÛ̳).


About Evergreen Films
Evergreen Films integrates the vision of the artist with the ingenuity of the engineer; bringing great stories to life with the help of breakthrough technology. Evergreen Films owns and produces high-quality 3D feature films and television series. Evergreen's team of industry pioneers in digital filmmaking, CGI animation, and 3D production is backed by the best digital technology in the business. Fully equipped 3D production studios in Los Angeles and Anchorage put Evergreen in the heart of Hollywood while simultaneously allowing the company to grow the film industry in Alaska. Evergreen's web site: .

Emma Finlay

NB The ³ÉÈËÂÛ̳ is not responsible for the content of external websites