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³ÉÈËÂÛ̳ Worldwide Sales & Distribution today announced the launch of ³ÉÈËÂÛ̳ Showcase China, a television screening event to be held in Beijing on 25 August 2010 alongside the Beijing TV Festival.

Tailored for the Chinese market, ³ÉÈËÂÛ̳ Showcase China will host over 100 buyers from across the Chinese television industry including state broadcaster, China Central Television (CCTV), and regional, local and digital networks. At the event, ³ÉÈËÂÛ̳ Worldwide launch more than 500 hours of the latest programme offerings from its catalogue covering genres such as children's, entertainment and factual. Titles include Life, Human Planet, Seven Wonders of the Solar System, Sherlock, Luther and children's series Wibbly Pig and ZingZillas.

Alongside the screenings, ³ÉÈËÂÛ̳ Worldwide will also host a Digital Forum to focus on digital distribution opportunities. Participants will include ³ÉÈËÂÛ̳ Worldwide, Sohu.com and other Chinese digital media companies to be confirmed.

Announcing the launch, ³ÉÈËÂÛ̳ Worldwide Sales & Distribution MD, Steve Macallister, said "We've enjoyed very close business relationships in China for more than 20 years and this is a major new step in our commitment. There is an abundance of opportunity to be developed between the UK and Chinese creative industries and we're proud to expand our commitment with this important trade event."

³ÉÈËÂÛ̳ Worldwide General Manager China, Pierre Cheung, added "³ÉÈËÂÛ̳ Showcase is a brilliant opportunity for us and our Chinese partners. This is not just about showcasing our programming to Chinese buyers but also developing new partnerships between Chinese and UK producers, whether in co-productions, training opportunities or local production."

³ÉÈËÂÛ̳ Worldwide operates in China across all of its divisions, including programme sales, local production, home entertainment, product licensing and magazines. Achievements include a landmark co production with CTV, Wild China; Teletubbies Early Learning Centres in Beijing and Shenzhen; local productions of ³ÉÈËÂÛ̳ entertainment formats such as Dancing with the Stars and Just the Two of Us; Chinese language magazines such as Top Gear; and many hours of children's, factual and entertainment content licensed to Chinese broadcasters, digital services and DVD partners. In addition, ³ÉÈËÂÛ̳ Motion Gallery is CCTV's global agent for its library footage sales.

The flagship ³ÉÈËÂÛ̳ Showcase event takes place annually in the UK and is Britain’s biggest television export market. It is the only event of its kind in the world to be hosted by a single distributor. ³ÉÈËÂÛ̳ Showcase China will be the second regional spin-off, alongside ³ÉÈËÂÛ̳ Showcase Latin America which launched in 2004 and takes place annually in Rio de Janiero.

PRODUCTION CREDITS

• Life (Duration: 10 x 50') A ³ÉÈËÂÛ̳/Discovery/SKAI/Open University co-production in association with RTI Spa and Arte
• Human Planet (Duration: 8 x 50') A ³ÉÈËÂÛ̳/Discovery Channel/France Television co-production in association with Wanda Films
• Seven Wonders of the Solar System (Duration: 5 x 50') A ³ÉÈËÂÛ̳/Science Channel co-production
• Sherlock (Duration: 3 x 90') A Hartswood Films production for ³ÉÈËÂÛ̳ co-produced with MASTERPIECE
• Luther (Duration: 6 x 50') A ³ÉÈËÂÛ̳/³ÉÈËÂÛ̳ America co-production
• Wibbly Pig (Duration: 52 x 10') A Wish Films/9 Story Entertainment Inc. co-production for ³ÉÈËÂÛ̳
• ZingZillas (Duration: 52 x 22') A Cbeebies in house production in association with ³ÉÈËÂÛ̳ Worldwide
• Wild China (Duration: 6 x 50') A ³ÉÈËÂÛ̳/CTV/Travel Channel co-production, in association with Canal +
• Teletubbies (Duration: 365 x 26') A Ragdoll production for ³ÉÈËÂÛ̳
• Dancing with the Stars - ³ÉÈËÂÛ̳ Worldwide Productions
• Just the Two of Us - ³ÉÈËÂÛ̳ Production
• Top Gear - ³ÉÈËÂÛ̳ Production

Mark Macdonald