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Market-leading Good Food magazine has launched as a fully digital iPad app. The February issue is now available to download from the Apple store priced at £1.79 as a special introductory offer, rising to £2.99 after an initial trial period. This is the second ³ÉÈËÂÛ̳ title to move into the iPad format following the launch of Focus magazine's app in November.

Good Food magazine's new app includes a range of interactive and social elements:

• Recipes presented as easy-to-view digital cook cards, with a large type 'cook' mode to make them simple to follow and a 'flip' function, enabling simple navigation between images and recipes;
• Exclusive videos cooking techniques, demonstrated by the Good Food Team with advice, ideas and tips;
• Personalised shopping list to help you plan your meals throughout the month;
• Helpful glossary of ingredients and techniques;
• Easy-to-use search facility to find all your favourite dishes.

Good Food's editorial director Gillian Carter, creative director Elizabeth Galbraith and the magazine's design team worked with agency Mobile IQ on the new version. Plans are in place for each future print issue of the food title to be available as a fully digitised version.

According to publishing director Alfie Lewis: "We think the iPad has great growth potential and we are delighted to launch this product at this early stage in the new technology's development. This app has functionality at its heart, with the opportunity to create a truly immersive experience for the reader and revolutionise the cooking process. It offers incredible value for money and should be the first app iPad owning cooking fans download."

Good Food has launched a series of other highly rated themed apps for the i-phone, including healthy recipes, seasonal recipes and quick recipes, with the number of downloads reaching six figures. ³ÉÈËÂÛ̳ Good Food Healthy Recipes and ³ÉÈËÂÛ̳ Good Food Quick Recipes apps were both included in Apple's iTunes Rewind 2010 selection of the best apps.

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NOTES TO EDITORS
About Good Food magazine
Good Food is the UK's market- leading food magazine, selling 305,855 copies a month, according to the last Audit Bureau of Circulation figures. Each issue is packed with recipes for everyday meals, easy entertaining and dishes from celebrity chefs. Every recipe is tested by the Good Food cookery team.

³ÉÈËÂÛ̳ Good Food was named Consumer Media Brand of the Year at the 2010 PPA Awards (announced 16 June 2010).

For discussing on Twitter please use #GoodFoodiPad

Toby Hicks