³ÉÈËÂÛ̳

A branded block of ³ÉÈËÂÛ̳ HD programming is now available in Brazil following an exclusive deal between ³ÉÈËÂÛ̳ Worldwide, the commercial arm of the ³ÉÈËÂÛ̳, and SKY Brazil.

The deal marks the first time high definition content from the ³ÉÈËÂÛ̳ has aired in a branded channel environment in Latin America, and is a major strategic development for ³ÉÈËÂÛ̳ Worldwide.

The ³ÉÈËÂÛ̳ HD block, featuring a selection of the broadcaster's most popular programmes, is available exclusively to subscribers of the Brazilian operator on Mondays to Fridays on SKY channel 246 until 4th March 2011.

"³ÉÈËÂÛ̳ HD is not only a huge differentiator for SKY, but the launch of the programming block also underscores ³ÉÈËÂÛ̳ Worldwide's firm commitment to offering Brazilian television viewers high quality content in the most innovative formats available in the market," said Jessica Rodriguez, Senior Vice President and General Manager, ³ÉÈËÂÛ̳ Worldwide Channels, Latin America & U.S. Hispanic.

"SKY is the first and only operator in Latin America to provide its subscribers with innovative programming from the ³ÉÈËÂÛ̳, presented in a format that will revolutionise the viewing experience," said Marcia Cross, Director of Programming, SKY Brazil. "This type of content adds value to our HD offering and helps to consolidate SKY’s leading position in an increasingly competitive market."

³ÉÈËÂÛ̳ HD offers the best British and international high-definition content with a line-up of multi-award-winning documentaries, entertainment and arts programming. The programme line up in Brazil includes the critically-acclaimed travel series Michael Palin's New Europe and Around the World in 20 years, the documentary series True Stories, and Space Age: The Story NASA, a history of space exploration. Also joining the schedule are Indian Food Made Easy, Friday Night With Jonathan Ross, 1000 Roman Skeletons, True Horror and Edward VIII: The Nazi King.

With this new deal, ³ÉÈËÂÛ̳ Worldwide now broadcasts in sixteen countries in Latin America: Mexico, Nicaragua, the Dominican Republic, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Colombia, Ecuador, Peru, Chile, Bolivia, Argentina, Venezuela and Brazil.

Harriet Otoo