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³ÉÈËÂÛ̳ Worldwide, the ³ÉÈËÂÛ̳’s commercial arm, is from today offering audiences across Europe the first-ever opportunity to delve into a digital mix of classic and contemporary British TV programming with the launch of the new global ³ÉÈËÂÛ̳ iPlayer App, available exclusively on iPad.

This brand-new video on demand subscription service, launching first in Western Europe, will deliver the award-winning programming upon which the ³ÉÈËÂÛ̳'s history and heritage is built, to viewers in 11 markets. For €6.99 a month (or €49.99 for an annual subscription), the app will initially be available in Austria, Belgium, France, Germany, Italy, Luxembourg, The Republic of Ireland, The Netherlands, Portugal, Spain and Switzerland.

Subscribers will be able to access a rich selection of captivating English language programmes across eight genres: News Specials & Documentaries; Entertainment; Drama; Comedy; Science & Nature; Family & Kids; Music & Culture and Lifestyle. The app brings together classic comedies such as Fawlty Towers and Only Fools and Horses, thrilling drama series Sherlock, Luther and much loved Pride and Prejudice, recent episodes of the UK’s famous soap EastEnders, global motoring phenomenon Top Gear, the Doctor Who archive and the adorable children's show Charlie and Lola. Hours of new programming will be added to the service every week, along with imaginatively themed collections curated from the ³ÉÈËÂÛ̳'s extensive archive, including David Attenborough and the story of the Royal Family.

Designed to be intuitive and easy-to-use, a key feature of the app allows subscribers both to stream and to download shows for offline viewing for when they can't access Wi-Fi connectivity. The stylish and simple interface enables users to build a personal library of shows.

John Smith CEO ³ÉÈËÂÛ̳ Worldwide said: "I'm proud that we're one of the first international broadcasters to give access to our shows in a perfectly packaged app. This launch is an important route to market in our strategy of pursuing multiple platforms for our programmes and brands, taking British programmes to new digital audiences around the world. Today marks a significant next step on a digital journey that has already seen 12m ³ÉÈËÂÛ̳ Worldwide apps downloaded across brands as diverse as Lonely Planet and Good Food."

"Based on the soaring success of the UK's pioneering ³ÉÈËÂÛ̳ iPlayer service, the app combines technical innovation with editorial creativity to transport users to the heart of the ³ÉÈËÂÛ̳ and British television and on a journey of discovery, wherever and whenever they want," said Jana Bennett, ³ÉÈËÂÛ̳ Worldwide President of Worldwide Networks and Global iPlayer. "We have an exciting vision for what this service could become and will develop it based on feedback from within the markets."

The global ³ÉÈËÂÛ̳ iPlayer App is now available to download for free from the App Store in the launch markets on iPad.

The global version of the ³ÉÈËÂÛ̳ iPlayer App launched today marks the start of a pilot phase for the service.

NOTES TO EDITORS
The UK and global version of the ³ÉÈËÂÛ̳ iPlayer are very different offerings. ³ÉÈËÂÛ̳ iPlayer in the UK is the on demand TV and Radio service that gives licence fee payers the opportunity to watch live TV and the last seven days' programming on hundreds of devices, across four screens. The global and commercial version is entirely funded by ³ÉÈËÂÛ̳ Worldwide. The fundamental aim of the service is to realise more value overseas from British TV content to generate revenues to support the ³ÉÈËÂÛ̳.

Alex Fulton