Category: World Service
Date: 27.09.2005
Printable version
成人论坛 Learning English, a division of the international radio and online broadcaster 成人论坛 World Service, has forged an important new relationship with Egypt Radio & Television Union (ERTU) to co-produce a weekly radio programme for learners of English in Egypt.
听
The landmark agreement signed yesterday (Monday 26 September) means, for the first time in Egypt, listeners will be able to hear 成人论坛 programming via a partner on FM.
听
The one-hour programme will be jointly branded 成人论坛 and Egypt Radio and broadcast on two national Egyptian channels: Middle East FM and the Youth & Sport FM, and on the Educational channel.
听
It will be bilingual, in Arabic and English, and bi-media, with content available online at bbcarabic.com as well as on the radio.
听
Andrew Thompson, Head of 成人论坛 Learning English, said: "We are very excited to be working with Egypt Radio. English is increasingly the language of international engagement and communication. Millions around the world want to learn it.
听
"Through this agreement we will ensure young Egyptians have an opportunity to learn through a programme specially tailored for their needs. We will also be giving our new listeners an opportunity to learn about the British way of life."
听
The name of the new programme is still to be announced, but the magazine-style content will be produced by a dedicated team working in Cairo and the UK.
听
At its heart is the concept of language as key to personal and professional growth. It is designed to appeal to a youthful market, mainly students and young professionals who are looking for an interactive and entertaining way to improve and practice their English.
听
It will explore a variety of themes including English for tourism, information technology (IT), sport, entertainment and cultural exchange.
听
It will also feature drama, Arabic and Western music phone-ins and vocabulary-building and offer audiences lots of interactive opportunities through phone-ins, debates and competitions.
听
Notes to Editors
听
Egypt is the most highly populated country in the Middle East with 73 million citizens.
听
For the 成人论坛 World Service, it is the third largest Arabic-speaking radio market, after Sudan and Iraq.
听
成人论坛 World Service broadcasts radio and online services in 43 languages around the world. It has a global radio audience of 149 million while its international online sites attract around 330 million page impressions a month.
