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Press Releases
³ÉÈËÂÛ̳ partners Radio Choklate 104 FM in Orissa
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The ³ÉÈËÂÛ̳ has further expanded its availability on FM in India through partnership with a new radio station in Eastern India. Radio Choklate 104 FM, broadcasting in three cities in the state of Orissa, will start taking the ³ÉÈËÂÛ̳ programming specifically produced for India's FM market.
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For the first time, listeners in Bhubaneswar, Cuttack and later Rourkela will be able to tune in to ³ÉÈËÂÛ̳ programming on their new local FM station.
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Every hour, from 8am to 8pm, the ³ÉÈËÂÛ̳ will provide local audiences with its infotainment updates, ³ÉÈËÂÛ̳ Ek Minute, taking listeners inside the world of sports and entertainment.
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Every Sunday, Radio Choklate will re-broadcast the award-winning celebrity chat show, ³ÉÈËÂÛ̳ Ek Mulaqat.
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Hosted by ³ÉÈËÂÛ̳ World Service India Editor, Sanjeev Srivastava, the news-making programme brings interviews with India's prominent people from media, films, business, arts and politics, showcasing "the other side" of celebrities' lives and playing their favourite songs.
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Recent guests have included Sania Mirza, Jyotiraditya Scindia, Shubha Mudgal, Omer Abdullah, Ravi Shankar, Anil Kapoor, Dinesh Keskar and Govinda.
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India Business Development Manager, ³ÉÈËÂÛ̳ World Service, Vineeta Dwivedi, said: "We are thrilled to extend our infotainment programming to Radio Choklate. Orissa, and Eastern India in general, is an exciting market where we have had loyal shortwave listeners for many years.
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"With the launch of this partnership, our audiences in the region can now enjoy our new India-specific non-news FM programming which has already proved to be a hit in metros such as Delhi and Mumbai. Radio Choklate is a welcome addition to our partners list as we strive to make the ³ÉÈËÂÛ̳'s FM programming available on regional stations across India."
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Part of the Sambad Group, Orissa's largest circulated Oriya-language daily, Radio Choklate 104 FM is the first local FM radio venture in Orissa and boasts state-of-the-art studio and recording premises.
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Monica Nayyar Patnaik, Director, Radio Choklate 104 FM, said: "As 'Odisha's apna number 1' – Orissa's own number 1 – we are a one-stop solution for any client in Orissa; print, FM, events, movies... So partnering with the ³ÉÈËÂÛ̳ will have a mutual benefit in terms of brand leverage, and we are looking forward to it. With ³ÉÈËÂÛ̳ programmes, our huge base of listeners will get a taste of the national scene."
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³ÉÈËÂÛ̳ World Service Publicity
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