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29 October 2014
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Radio listeners get 成人论坛i on Virgin Media TV


Listeners to 成人论坛 Radio through Virgin Media TV will be able to view dynamic interactive content from later this month.

With this content already reaching Freeview audiences, 成人论坛i now visualises radio listening on most major digital TV platforms.

Listening to radio via digital TV has surpassed all expectations:

  • 40.2 million UK adults (81%) now claim to have digital television.
  • Over 20 million of those claim to have listened to the radio via their television.
  • 11.2 million of those claim to do so on a weekly basis. (Rajar Q1 2007).

Mark Friend, Multiplatform and Interactive Controller for 成人论坛 Audio & Music, said: "This is a key part of the 成人论坛's plan to enhance radio across new platforms and connects us with the huge audience listening to radio through their TV."

Listeners can access this content whilst listening to 成人论坛 Radio by pressing red on their digital remote.

The content includes: "Now playing" track information, genre-based news, music charts, features, programme listings plus news, sport and weather headlines.

For example, 成人论坛 Radio 1 listeners can view the latest entertainment news; 成人论坛 Radio 5 Live audiences see live news and sport headlines; and 成人论坛 6 Music fans get "Now playing" track details plus up-to-date 6 Music news and chart info.

For the very first time, 成人论坛 regional radio will also have an enhanced presence via digital television. Listeners can access local news, the latest event information in their area and regional programme information at the touch of a button.

All stations also have quick links to the 成人论坛's popular enhanced television services, such as Glastonbury and Wimbledon interactive.

"This is an important extension for 成人论坛i," added Rahul Chakkara, Controller, 成人论坛 TV Platforms, "and is part of our strategy to enhance the viewing and listening experience of our audiences. We plan to use on-demand and other capabilities of the platform to make the service rich and visual, transforming the users' experience."

Notes to Editors

On ex-Telewest regions of Virgin Media:

  • 1Xtra 成人论坛
  • 成人论坛 Radio 1
  • 成人论坛 Radio 2
  • 成人论坛 Radio 3
  • 成人论坛 Radio 4
  • 成人论坛 Radio 5 Live
  • 成人论坛 5 Live Sports Extra
  • 成人论坛 6 Music
  • 成人论坛 7
  • 成人论坛 Asian Network
  • 成人论坛 Radio Bristol
  • 成人论坛 London 94.9
  • 成人论坛 Radio Merseyside
  • 成人论坛 Radio Sheffield
  • 成人论坛 Radio WM

On the ex-NTL regions of Virgin Media:

  • 1Xtra 成人论坛
  • 成人论坛 Radio 1
  • 成人论坛 Radio 2
  • 成人论坛 Radio 3
  • 成人论坛 Radio 4
  • 成人论坛 Radio 5 Live
  • 成人论坛 5 Live Sports Extra
  • 成人论坛 6 Music
  • 成人论坛 7
  • 成人论坛 Asian Network
  • 成人论坛 Radio Cymru
  • 成人论坛 Radio Nan Gaidheal
  • 成人论坛 Radio Scotland
  • 成人论坛 Radio Ulster
  • 成人论坛 Radio Wales

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Category: Radio; New Media
Date: 11.09.2007
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