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Press Releases
³ÉÈËÂÛ̳ Global News announces new international digital marketing roster
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The ³ÉÈËÂÛ̳ Global News' worldwide search for dynamic digital agencies to join its new roster for international marketing has concluded with the incumbent agency, Agency Republic, winning a place on the roster alongside newcomers to the ³ÉÈËÂÛ̳'s international business, Play.
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The agencies beat competition from across the world to join ³ÉÈËÂÛ̳ Global News in promoting its programmes and presenters to an international audience of 233 million.
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The ³ÉÈËÂÛ̳ Global News roster will work on the ³ÉÈËÂÛ̳ World Service, which broadcasts on radio, TV and online, and ³ÉÈËÂÛ̳ World News television.
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Campaigns in the forthcoming year are likely to promote a range of language programming including English, Arabic, Spanish, Urdu and Vietnamese, and will seek to bring new audiences to the ³ÉÈËÂÛ̳'s increasingly sophisticated online offer.
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Jane Futrell, Head of Brand Identity, ³ÉÈËÂÛ̳ Global News, headed up the procurement process which was launched late last year.
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She says: "Diaspora audiences are increasingly important to Global News – people who speak a language are connecting with countries and cultures through the ³ÉÈËÂÛ̳, even when they live thousands of miles away.
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"And the audience too is increasingly online-savvy – they have high expectations from us.
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"It's fantastic that technology is enabling really creative and innovative digital marketing campaigns so we can exceed those expectations and win more audiences to our exciting online offers."
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The roster is in place for two years with an option to review and extend by a further two years.
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³ÉÈËÂÛ̳ World Service Publicity
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