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Wednesday 24 Sep 2014

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RAJAR 2010 Quarter 3: ³ÉÈËÂÛ̳ Proms boosts Radio 3 by 300,000

  • Radio 3 draws 2.15 million during Proms season
  • Strong performance across networks
  • Record reach for 1Xtra

³ÉÈËÂÛ̳ Radio 3 attracted nearly 300,000 additional listeners during this season's record-breaking ³ÉÈËÂÛ̳ Proms season, according to figures published today by RAJAR (Radio Joint Audience Research Ltd).

During the measurement period (28 June-19 September), the network reached 2.15 million people every week – up from 1.86m in the previous quarter – in a period when Radio 3 broadcast every single Prom live from the Royal Albert Hall. The network's share is 1.2%, from 1.0% last quarter and 1.4% last year.

In a strong period for radio listening, all ³ÉÈËÂÛ̳ Radio had a weekly reach of 34.24m – up from 33.58m last year and slightly down from 34.59m last quarter – and a share of 54.3% – from 54.6% last quarter and 55.0% last year.

Tim Davie, Director ³ÉÈËÂÛ̳ Audio & Music, said: "These are strong figures for the industry, with ³ÉÈËÂÛ̳ networks posting solid year-on-year performances after a quarter that saw records broken across the portfolio. Radio 3's commitment to bring the ³ÉÈËÂÛ̳ Proms to a wider audience has been rewarded as the network bounces back above the two million mark."

³ÉÈËÂÛ̳ Radio 1 reported 11.65 million listeners per week in the quarter, up from the 11.11m last year and slightly down its record high of 11.81 million in the previous quarter. Its share – at 9.1% – is down on the quarter (9.3%) and year (9.9%). The Chris Moyles Show has 7.10 million listeners per week, up from last year's 7.04m but down from last quarter's 7.72m.

³ÉÈËÂÛ̳ Radio 2 has a reach of 13.68 million – up on last year's 13.62m and down on last quarter's 13.73m. It has a share of 15.6% compared to 15.9% last quarter and last year. The Chris Evans Breakfast Show attracted 8.14 million listeners every week, down on last quarter (8.48m) but up on the breakfast show this time last year (7.76m).

³ÉÈËÂÛ̳ Radio 4 maintains a strong reach at 10.37m, up from last year (10.22m) and down slightly from a record last quarter (10.40m). Share is 11.8% – down from 12.5% last quarter and 12.4% last year.

³ÉÈËÂÛ̳ Radio 5 Live has a reach of 6.3million listeners, its seventh consecutive quarter above 6 million. Combined with sister station 5 live sports extra the networks reach 6.44 million listeners down on last quarter (6.80m) and down on last year (6.54m). Share for Radio 5 live (inc. sports extra) is 4.9% – from 5.0% last quarter and 5.3% last year.

In digital-only services, ³ÉÈËÂÛ̳ Radio 1Xtra posted a record 806,000 weekly listeners – up on last quarter's 600,000 and last year's 547,000, and an increase of 47.3% year-on-year.

³ÉÈËÂÛ̳ 6 Music attracted 1.20 million weekly listeners in the period – from 624,000 last year and 1.19m last quarter. ³ÉÈËÂÛ̳ Radio 7 has a weekly reach of 1.05 million – up both on last quarter (949,000) and last year (884,000) and the ³ÉÈËÂÛ̳ Asian Network's weekly reach is 462,000 listeners, from 437,000 last quarter and 357,000 last year.


Weekly reach - ³ÉÈËÂÛ̳ Radio
Reach in thousands Ìý Ìý Ìý
Ìý Sep 09 Jun 10 Sep 10
All ³ÉÈËÂÛ̳ 33,577 34,585 34,243
All ³ÉÈËÂÛ̳ Network Radio 30,264 31,263 31,018
Radio 1 11,112 11,810 11,647
Radio 2 13,622 13,729 13,682
Radio 3 2,192 1,858 2,145
Radio 4 10,218 10,403 10,368
Radio 5 Live 6,390 6,763 6,295
Radio 5 Live (including SportsÌýExtra) 6,535 6,804 6,439
³ÉÈËÂÛ̳ Local / Regional 8,532 9,135 9,144

Weekly reach - ³ÉÈËÂÛ̳ Digital Radio
Reach in thousands Ìý Ìý Ìý
Ìý Sep 09 Jun 10 Sep 10
5 Live Sports Extra 963 547 648
³ÉÈËÂÛ̳ 6 Music 624 1,194 1,196
1Xtra 547 600 806
³ÉÈËÂÛ̳ Radio 7 884 949 1,045
³ÉÈËÂÛ̳ World Service 1,257 1,285 1,319
³ÉÈËÂÛ̳ Asian Network UK 357 437 462

Weekly share - ³ÉÈËÂÛ̳ Radio
Ìý Ìý Ìý Ìý
Ìý Sept 09 Jun 10 Sep 10
All ³ÉÈËÂÛ̳ 55.0% 54.6% 54.3%
All ³ÉÈËÂÛ̳ Network Radio 46.8% 46.2% 45.4%
Radio 1 9.9% 9.3% 9.1%
Radio 2 15.9% 15.9% 15.6%
Radio 3 1.4% 1.0% 1.2%
Radio 4 12.4% 12.5% 11.8%
Radio 5 Live 4.9% 4.8% 4.7%
Radio 5 Live (including SportsÌýExtra) 5.3% 5.0% 4.9%
³ÉÈËÂÛ̳ Local / Regional 8.2% 8.3% 9.0%

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