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The ³ÉÈËÂÛ̳ has today published its Live +7 audience data for March 2011. The new data reveals strong performances for programmes with an educational core with RTS double winner Professor Brian Cox and new face Guy Martin proving hugely popular with ³ÉÈËÂÛ̳ audiences.

The new Live +7 information measures the total audience consuming content across all platforms, including live, recordings, narrative repeats, ³ÉÈËÂÛ̳ iPlayer and HD for seven days after transmission. The system makes extensive use of BARB data and collates these ratings relating to a particular programme or episode alongside ³ÉÈËÂÛ̳ iPlayer stats.

Highlights* from the latest set of Live +7 figures for March show the following programmes increased their audience as follows:

The Boat That Guy Built (³ÉÈËÂÛ̳ One 09.03.11) up 92% to 7.7m
Wonders Of The Universe (³ÉÈËÂÛ̳ Two 06.03.11) up 77% to 6.4m
Junior Doctors (³ÉÈËÂÛ̳ Three 29.03.11) up 235% to 3.6m
Mrs Brown's Boys (³ÉÈËÂÛ̳ One 28.03.11) up 62% to 4.6m
Agony & Ecstasy: A Year With The National Ballet (³ÉÈËÂÛ̳ Four 22.03.11) up 172% to 1m

David Bunker, Head of Audience Research, ³ÉÈËÂÛ̳ Vision said "Whether it is learning about industrial age Britain in ³ÉÈËÂÛ̳ One's The Boat That Guy Built or life on the wards on ³ÉÈËÂÛ̳ Three's Junior Doctors, this month, audiences seem to be finding the informative popular and the popular informative."

Notes to Editors

Further information about Live+7 can be found on this earlier release: ³ÉÈËÂÛ̳ reveals significant audience increases with new Live +7 figures for January and February's television programmes.

A full table showing the top 10 programmes by channel in volume and percentage increase is available.

JP