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The ³ÉÈËÂÛ̳ has published the results of a range of measures for the first time today that show public perceptions of quality on the ³ÉÈËÂÛ̳ are at their highest for many years.

The results, taken from independent research commissioned by the ³ÉÈËÂÛ̳, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to ³ÉÈËÂÛ̳ services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the ³ÉÈËÂÛ̳ has also asked audiences whether they view programmes and services across the ³ÉÈËÂÛ̳ as distinctive. The results here again show the ³ÉÈËÂÛ̳ is performing well.

James Holden, Head of Audiences at the ³ÉÈËÂÛ̳, says: "Audiences are at the heart of everything we do at the ³ÉÈËÂÛ̳, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a ³ÉÈËÂÛ̳ service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for ³ÉÈËÂÛ̳, says: "It is encouraging to see that ³ÉÈËÂÛ̳ channels such as ³ÉÈËÂÛ̳ One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All ³ÉÈËÂÛ̳ TV    82	All ³ÉÈËÂÛ̳ Radio           80
³ÉÈËÂÛ̳ One       81	Radio 1       78
³ÉÈËÂÛ̳ Two       83	Radio 2                      81
³ÉÈËÂÛ̳ Three     84	Radio 3                      83
³ÉÈËÂÛ̳ Four       85	Radio 4                      80
³ÉÈËÂÛ̳ HD         85	Radio 5 Live              77

Distinctiveness

All ³ÉÈËÂÛ̳ TV    69%  Â	All ³ÉÈËÂÛ̳ Radio           73%
³ÉÈËÂÛ̳ One       65%	Radio 1                      73%
³ÉÈËÂÛ̳ Two       74%	Radio 2                      75%
³ÉÈËÂÛ̳ Three     74%	Radio 3                      75%
³ÉÈËÂÛ̳ Four       81%	Radio 4                      76%
³ÉÈËÂÛ̳ HD         81%	Radio 5 Live              63%

Notes to Editors

³ÉÈËÂÛ̳ Press Office