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In the last General Election environmental issues barely merited a mention. Nine months on and the Prime Minister is making keynote speeches on recycling and Michael Gove is issuing a flurry of policy initiatives to get the green-minded voter on-side.

Tom Heap sets out to discover why this remarkable transformation has taken place. Is it the Attenborough Effect, the power of the newly-green Daily Mail or a blatant attempt to woo the youth vote? Perhaps senior politicians have actually come to accept the gravity of Earth's predicament.

Producer: Alasdair Cross.