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Episode 7 of 14

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

The candidates are summoned to Here East in the Queen Elizabeth Olympic Park in East London for their briefing by Lord Sugar, who arrives not in his usual limo but in a type of driverless vehicle known as a POD.

The candidates learn that they must gear up to design, brand and pitch their own electric driverless POD. They will also be meeting with a major corporate client that is looking to lease driverless vehicles. The team that makes the biggest overall profit will drive away with the win.

One team hit a bump in the road from the beginning when the overall concept of their POD means that getting into gear is a struggle. On the other team, a misjudged meeting with their corporate client causes problems.

In the boardroom, Lord Sugar is driven to distraction, leading him to hit the brakes as one candidate is told, 'You鈥檙e fired!'

59 minutes

Last on

Wed 23 Feb 2022 00:30

Music Played

Timings (where shown) are from the start of the programme in hours and minutes

  • 00:00

    Sergey Prokofiev

    Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights

Credits

Role Contributor
Participant Lord Sugar
Participant Karren Brady
Participant Tim Campbell
Director Sarah Carnie
Series Editor Jo Bishop
Series Editor Mark Wildash
Series Producer Charlie McLean
Series Producer Naomi Banat
Executive Producer Paul Broadbent
Production Company FremantleMedia

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