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How is an influx of Middle Eastern cash changing the business of sport? Saudi Arabia is leading the way by investing billions in football, golf, boxing and Formula 1, but that is upending the business model that's allowed these sports to become some of the world's most popular and profitable forms of entertainment. And it's happening as questions continue to be asked about human rights concerns, so can those be balanced with the quest for prestige and profit?

Aaron Heslehurst hears from leading sports investor, George Pyne, the founder of Bruin Capital, about how the higher wages on offer are pushing up prices for fans, and from leading expert Professor Simon Chadwick on how these investments are changing Saudi Arabia's economy. Meanwhile, boxing promoter Frank Smith, CEO of Matchroom Boxing, whose company represents fighters such as Anthony Joshua and Jesse Rodriguez, explains the attraction of taking his fighters to the Middle East.