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The two teams on ‘The Apprentice’ pitch their ideas for cleaning products to a panel of experts from an ad agency. The first team’s pitch for ‘Germ-o-nator’ is clear and concise and effectively uses specialist terminology. However, the product itself is badly designed. In contrast, the second pitch for ‘Octi-Kleen’ is inappropriate and badly planned. Each pitch highlights the importance of understanding your target audience to appeal to them successfully.