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Word Of Mouse - How Gossiping Went Viral

How gossip has become big business, thanks to the internet

How gossip has become big business, thanks to the internet. Talking, or gossiping, about others is one of the most human of attributes. With access to the internet there are now ways to make money from gossip. Viral marketing is a tactic which taps into the human need to pass on interesting bits of information, or in this case, a video, via the internet.

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26 minutes

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