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How do big brands reach disparate consumers?

A hundred years ago only a handful of global brands were household names but the explosion in online retailing has led to a proliferation of brands around the world.

At the same time, consumers are becoming more fickle and harder to reach.

The 成人论坛's Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

Release date:

Duration:

10 minutes

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