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How do the big shops decide what bra sizes to sell? From a 28A to a 50J, the range to accommodate every body shape is enormous, so how does the market work and how can it make a profit trying to suit everyone? Jenni is joined by Georgia Larsen, former lingerie buyer for Topshop and founder of Dora Larsen & Alice Holden, co-founder of Attollo Lingerie focusing on big cups and small back sizes. Alice tells Jenni what it was like for her as a teenager looking for a bra.