Series 1
Set within the Salford offices of In the Style, this series takes us inside Greater Manchester鈥檚 new world of ultra-fast fashion.
Adam Frisby left school at 15 with no GCSEs, but in just five years he has built his fashion business In the Style into a 拢30 million turnover company.
This series follows the 32-year-old CEO, his fianc茅 Jamie and their young team through the summer season as the company competes with rival fast fashion brands to sign up the latest talent, come up with the hottest styles and supply them faster and better than anyone else, risking hundreds of thousands every week.
The company鈥檚 USP is the work they do with social media influencers and celebrities. Once Adam has found a star he wants to work with, the team will work closely with them and design a new collection, followed by some serious online promotion. By attaching the brand to celebrities and influencers, Adam and his company鈥檚 reach can hit up to 20 million people.
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