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Developing a work ethic and being efficient with F1 legend David Coulthard. David spent 15 seasons in Formula One, taking 13 Grand Prix victories and 62 podium finishes. After retiring, he deftly transitioned into being a commentator, pundit and entrepreneur. He is undoubtedly a grafter, and that work ethic is something that was instilled in him by his upbringing. In this episode David explains what he learnt from his hard working parents, and how he's taken that forward into his own life and passed it on to his son and step-daughter. He talks about prioritising and being efficient, the importance of routine to let your mind de-clutter and the value of the F1 honesty and responsibility culture – and what other businesses and organisations could learn from it. He emphasises the importance of making things happen – and not waiting for them to happen to you – and explains why multi-tasking is generally a bad idea, as well as the art of conserving energy. David also shares what he learnt from his brush with death in a plane crash in 2000, as well as the lessons he took from observing the late great Ayrton Senna. Get in touch on twitter @simonmundie.