Assignment: Denmark鈥檚 weight loss boom town
The Danish town of Kalundborg should be a boom town, as the main manufacturing site for the weight loss drug Wegovy. Can the mayor persuade people to move there?
The Danish town of Kalundborg should be a boom town, as the main manufacturing site for the weight loss drug Wegovy. The pharmaceutical company which makes it, Novo Nordisk, is the most valuable in Europe and has invested $8.5 billion dollars in a new plant there. Despite this economic bounty, Kalundborg鈥檚 schools are underperforming and entertainment opportunities are limited. Many young keen people say it鈥檚 peaceful but dull and can鈥檛 wait to get out to study and work in bigger cities like the capital, Copenhagen. Can the mayor persuade people to move and live there long term?
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