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Bata: Pioneering shoemakers

How a Czech company called Bata pioneered assembly line shoemaking. Their factory near London was opened in 1933 and it became key to its expansion.

Bata was a Czech company which pioneered assembly line shoemaking and sold affordable footwear around the world.

The factory near London was opened in 1933 and it became key to its expansion.

In 2018, Dina Newman spoke to one of its senior engineers, Mick Pinion, about the company's remarkable history, including how it sold millions of shoes in Africa and Asia.

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(Photo: mobile shoe shop selling Bata shoes. Credit: Getty Images)

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Tue 21 May 2024 02:50GMT

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