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New coach Grant Bradburn says it is "ground zero" for Glamorgan, who he wants to see "oozing with pride" in the future.

Bradburn, 57, has signed until 2027 after succeeding former County Championship head coach Matthew Maynard and limited-overs leader Mark Alleyne.

Glamorgan won their last trophy, the One-Day Cup, in 2021 and play in the Championship's second tier.

The New Zealander wants Glamorgan to "attract more people" to home games.

He told ³ÉÈËÂÛ̳ Radio Wales Breakfast: "I think there's so much skill in the squad, I sense that we haven't been getting quite the full effect out of that out of those skills over the last couple of years.

"Obviously we won a one-day title a couple of years back, but I'd love nothing more than just to bring in some fresh eyes and to really lift the performance of the current squad first and foremost.

"I've already spoken to them [and told them] that I'm going to bring fresh eyes, so it's really a ground-zero start for everyone - staff and players.

"I'm going to give them immense support... they're all at different stages of their career and they all have different ambitions and as a coach, I really like to tap into that."

Bradburn signed a two-year deal with Pakistan in May 2023, but left after they missed out on the World Cup semi-finals.

The former Test off-spinner had previously been Pakistan's fielding coach and was Scotland's head coach between 2014-2018.

Having also coached Derbyshire in the Vitality Blast during 2018, he will officially start the Glamorgan head coach role on 1 February.

Glamorgan director of cricket Mark Wallace led the search for a single head coach to lead the county across all formats in 2024.

The role had been split in 2023 as Maynard led the Championship team while Alleyne took charge for shorter formats.

Maynard stepped down, along with chief executive Hugh Morris, following a disappointing 2023 at Sophia Gardens.

In the wake of Maynard's exit, ex-Glamorgan wicketkeeper Tom Cullen said the county had been held back by their policy of appointing former players - such as Maynard, Wallace and Morris - to management positions, which he regarded as "cronyism".

Ex-England fast bowler Simon Jones joined the calls for change at his former county.

However, in turn Glamorgan great Michael Hogan played down the suggestion there was a need for major changes at the club, saying he would "have to disagree with it for the most part".

Bradburn has backed himself to turn around Glamorgan's fortunes.

"I feel I'm in my prime in my coaching career and as I said to the panel, very early on in my first interview, I just feel I got so much to give," he said.

"I would love nothing more than in a year or so, it's time for anyone to be walking around Glamorgan and talking to any of the staff that work for Glamorgan, and they're oozing a sense of pride in terms of how our team is playing, the brand of cricket they were playing and the way that we're presenting ourselves."